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~isPartOf:"Die Betriebswirtschaft : DBW"
~person:"Fetscherin, Marc"
~person:"Herrmann, Andreas"
~person:"Sarkar, Juhi Gahlot"
~type_genre:"Article in journal"
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Die Betriebswirtschaft : DBW
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Dimensionen der Markeneinstellung und ihre Wirkung auf die Kaufabsicht
Kressmann, Frank
;
Herrmann, Andreas
;
Huber, Frank
; …
- In:
Die Betriebswirtschaft : DBW
63
(
2003
)
4
,
pp. 401-418
Persistent link: https://www.econbiz.de/10001779185
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