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~isPartOf:"Die Betriebswirtschaft : DBW"
~subject:"Werbewirkung"
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Forciert Forced-exposure Fehler bei der Datenerhebung? : zur Problematik des forcierten Werbekontakts in der experimentellen Werbewirkungsforschung
Germelmann, Claas Christian
;
Gröppel-Klein, Andrea
- In:
Die Betriebswirtschaft : DBW
69
(
2009
)
2
,
pp. 229-251
Persistent link: https://www.econbiz.de/10003821644
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