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~isPartOf:"Die Internationalisierung von kleinen und mittleren Unternehmungen : Festschrift zum 60. Geburtstag von Honorarprofessor Dr. Helmut Haussmann, Bundeswirtschaftsminister a. D."
~subject:"Kulturelle Identität"
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Die Internationalisierung von kleinen und mittleren Unternehmungen : Festschrift zum 60. Geburtstag von Honorarprofessor Dr. Helmut Haussmann, Bundeswirtschaftsminister a. D.
Journal of business research : JBR
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Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
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Analyzing the cultural diversity of consumers in the global marketplace
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Einflussfaktoren auf den Prozess der kulturellen Anpassung - Ergebnisse einer empirischen Untersuchung
Bonsiep, Wolf
(
contributor
)
- In:
Die Internationalisierung von kleinen und mittleren …
,
(pp. 81-99)
.
2003
Persistent link: https://www.econbiz.de/10001765258
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