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~isPartOf:"Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)"
~language:"eng"
~person:"Bruhn, Manfred"
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Brand management
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Bruhn, Manfred
Gelbrich, Katja
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
Forum Dienstleistungsmanagement
5
European journal of marketing : EJM
3
Marketing : ZFP ; journal of research and management
3
Communication and leadership in the 21st century : the difficult path from classical public relations to genuine modern communication management
1
Consumer-brand relationships : theory and practice
1
Customer Experience : Forum Dienstleistungsmanagement
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
Journal of business research : JBR
1
Journal of customer behaviour
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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Management research review
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No. 07(2010)
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Psychology & marketing
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Schriftenreihe des Zentrums für Ertragsorientiertes Bankmanagement
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Service quality and management
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Springer Reference Wirtschaft
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Springer eBooks / Business and Economics
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SpringerLink / Bücher
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Strategies and communications for innovations : an integrative management view for companies and networks
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Strategy and communication for innovation
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Strategy and communication for innovation : integrative perspectives on innovation in the digital economy
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The journal of brand management : an international journal
1
The journal of consumer marketing
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Trade show management : planning, implementing and controlling of trade shows, conventions and events
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WWZ - Forum - Forschungsberichte
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Wissenschaft & Praxis
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ECONIS (ZBW)
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Swissness communication and its impact on consumer-brand relationships
Bruhn, Manfred
;
Batt, Verena
- In:
Die Unternehmung : Swiss journal of business research …
69
(
2015
)
2
,
pp. 116-131
Persistent link: https://www.econbiz.de/10011294571
Saved in:
2
Brand happiness : the searching and finding of the "holy grail" of marketing
Bruhn, Manfred
;
Schnebelen, Stefanie
- In:
Die Unternehmung : Swiss journal of business research …
71
(
2017
)
4
,
pp. 464-490
Persistent link: https://www.econbiz.de/10011777144
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