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~isPartOf:"Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren"
~isPartOf:"International journal of wine business research : IJWBR"
~type_genre:"Case study"
~type_genre:"Conference paper"
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Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
International journal of wine business research : IJWBR
Building corporate identity, image and reputation in the digital era
7
Journal of marketing management : MM
7
Case studies on MNCs in India
6
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
5
Entrepreneurship marketing : principles and practice of SME marketing
5
European journal of marketing : EJM
5
Harvard business review : HBR
5
Market orientation : transforming food and agribusiness around the customer
5
Marketing intelligence & planning
5
Always learning
4
Cases on innovations in educational marketing : transnational and technological strategies
4
Journal of marketing communications
4
wi - Wirtschaft
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Gabler Edition Wissenschaft
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Harvard-Business-Manager : das Wissen der Besten
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Industrial marketing management : the international journal for industrial and high-tech firms
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Interdisciplinary management research XVI ; 1
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International journal of technology marketing : IJTMkt
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Journal of business research : JBR
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Journal of targeting, measurement and analysis for marketing
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The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
3
The marketing review
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UTB / Management
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Berichte aus der Betriebswirtschaft
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Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
2
Cases on branding strategies and product development : successes and pitfalls
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Conference proceedings trends in business communication 2016
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Corporate communications : an international journal
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Entscheidungsstrategien in der BWL : Case Studies für Studium und Praxis
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Handbook of Islamic marketing
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Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
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International journal of advertising : the quarterly review of marketing communications
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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Journal of retailing and consumer services
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Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
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ECONIS (ZBW)
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Wine sales in British public houses
Pratten, John D.
;
Carlier, Jean-Baptiste
- In:
International journal of wine business research : IJWBR
22
(
2010
)
1
,
pp. 62-72
Persistent link: https://www.econbiz.de/10003977118
Saved in:
2
Organic wine production : the case of Bodega Colomé in Argentina
Zilber, Silvia Novaes
;
Friel, Daniel
;
Nascimento, Luis …
- In:
International journal of wine business research : IJWBR
22
(
2010
)
2
,
pp. 164-177
Persistent link: https://www.econbiz.de/10003993854
Saved in:
3
Passion : der differenzierende Erfolgsfaktor mit Zukunft
Kreutzer, Ralf T.
- In:
Die neue Macht des Marketing : wie Sie Ihr Unternehmen …
,
(pp. 49-77)
.
2007
Persistent link: https://www.econbiz.de/10003595050
Saved in:
4
Geldvernichtungsmaschine Marke? : Maximierung des Return on Brand Investment am Beispiel der Finanzdienstleistungsmarken
Feldmann, Klaus
;
Grözinger, Roland
- In:
Die neue Macht des Marketing : wie Sie Ihr Unternehmen …
,
(pp. 247-265)
.
2007
Persistent link: https://www.econbiz.de/10003595128
Saved in:
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