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~isPartOf:"Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente"
~person:"Furchheim, Pia"
~person:"Lee, Jin-soo"
~subject:"Konsumentenverhalten"
~subject:"Relationship marketing"
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Konsumentenverhalten
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Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Tourism management : research, policies, practice
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Customer Engagement-Praktiken auf Social Networking-Plattformen und deren Bedeutung für die Kundenintegration
Drengner, Jan
;
Jahn, Steffen
;
Furchheim, Pia
- In:
Dienstleistungsmanagement und Social Media : …
,
(pp. 217-238)
.
2013
Persistent link: https://www.econbiz.de/10009756231
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