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~isPartOf:"Dienstleistungsnetzwerke"
~isPartOf:"Faculty & research / Insead : working paper series"
~subject:"Retail outlet"
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Retail outlet
Sales promotion
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Verkaufsförderung
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Dienstleistungsnetzwerke
Faculty & research / Insead : working paper series
Journal of retailing and consumer services
3
Forschungsgruppe Konsum und Verhalten
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Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
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Consumer behavior analysis : (a) rational approach to consumer choice
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Improving marketing strategies for private label products
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Instant success series
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International journal of consumer studies
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International journal of retail & distribution management
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Journal of Islamic marketing : JIMA
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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Does in-store marketing work? : effects of the number and position of shelf facings on brand attention and evaluation at the point of purchase
Chandon, Pierre
;
Hutchinson, J. W.
;
Bradlow, Eric
; …
-
2009
-
Rev. vers.
Persistent link: https://www.econbiz.de/10003912905
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2
Does in-store marketing work? : Effects of the number and position of shelf facings on attention and evaluation at the point of purchase
Chandon, Pierre
;
Hutchinson, J. W.
;
Bradlow, Eric
; …
-
2008
Persistent link: https://www.econbiz.de/10003909342
Saved in:
3
Mehr Effizienz am Point of Sale durch Netzwerkpartnerschaften in der Verkaufsförderung
Möhlenbruch, Dirk
;
Kotschi, Bernd
- In:
Dienstleistungsnetzwerke
,
(pp. 379-402)
.
2003
Persistent link: https://www.econbiz.de/10001744307
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