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~isPartOf:"Digital marketing strategies and models for competitive business"
~isPartOf:"Digital transformation in journalism and news media : media management, media convergence and globalization"
~isPartOf:"Journal of advertising research"
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Search: subject_exact:"Digitale Medien"
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Digital media
14
Digitale Medien
14
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5
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Lopes, Isabel Maria
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Digital marketing strategies and models for competitive business
Digital transformation in journalism and news media : media management, media convergence and globalization
Journal of advertising research
SpringerLink / Bücher
35
Digitalisierung und Innovation : Planung, Entstehung, Entwicklungsperspektiven
17
Springer eBook Collection
14
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
11
Digitale Dämmerung : die Entmaterialisierung der Medienwirtschaft
9
Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues
9
JMM : the international journal on media management
8
Springer-Lehrbuch
8
essentials
8
How to succeed in the digital age : strategies from 17 top managers
7
Journal of media business studies
6
NBER working paper series
6
Policy and marketing strategies for digital media
6
Research
6
Strategic corporate communication in the digital age
6
Economic analysis of the digital economy
5
Educational research and innovation
5
Electronic word of mouth as a promotional technique : new insights from social media
5
Europäische Hochschulschriften / 5
5
Handbuch Kompetenzentwicklung im Netz : Bausteine einer neuen Lernwelt
5
Innovative perspectives on corporate communication in the global world
5
Interaktiva : Schriftenreihe des Zentrums für Medien und Interaktivität (ZMI)
5
International journal of advertising : the quarterly review of marketing communications
5
Journal of business research : JBR
5
Marktplätze im Umbruch : digitale Strategien für Services im Mobilen Internet
5
Premier reference source
5
Advances in human and social aspects of technology (AHSAT) book series
4
Digital peripheries : the online circulation of audiovisual content from the small market perspective
4
Erlanger Beiträge zur Medienwirtschaft
4
Flexibilität und Stabilität in der Verlags- und Medienbranche : Konzepte beidhändiger Unternehmensstrategien
4
Information systems and management in media and entertainment industries
4
Journal of open innovation : technology, market, and complexity
4
Reihe Medienökonomie
4
... für Dummies
3
Advances in business strategy and competitive advantage (ABSCA) book series
3
Digital enterprise transformation : a business-driven approach to leveraging Innovative IT
3
Disruptions: studies in digital journalism
3
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ECONIS (ZBW)
14
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1
Digital influencers and follower behavior : an exploratory study
Lopes, Isabel Maria
;
Ribeiro, Maria Isabel
;
Fernandes, …
- In:
Digital marketing strategies and models for competitive …
,
(pp. 30-51)
.
2020
Persistent link: https://www.econbiz.de/10012231285
Saved in:
2
Digital marketing : a bibliometric analysis based on the Scopus database scientific publications
Ribeiro, Maria Isabel Barreiro
;
Fernandes, António …
- In:
Digital marketing strategies and models for competitive …
,
(pp. 52-73)
.
2020
Persistent link: https://www.econbiz.de/10012231288
Saved in:
3
Country marketing strategy : a low-cost digital marketing proposal for Cabo Verde
Mota Pinto, Filipe
;
Pinto, Catarina Carreira
- In:
Digital marketing strategies and models for competitive …
,
(pp. 131-159)
.
2020
Persistent link: https://www.econbiz.de/10012231311
Saved in:
4
Marketing to gamers : the effects of video game streams on consumer attitudes and behaviors
Foster, Lisa Brianne
;
Dunn, Robert Andrew
- In:
Digital marketing strategies and models for competitive …
,
(pp. 160-186)
.
2020
Persistent link: https://www.econbiz.de/10012231314
Saved in:
5
Click-through behavior across devices in paid search advertising : why users favor top paid search ads and are sensitive to ad position change
Lu, Chongyu
;
Du, Rex Yuxing
- In:
Journal of advertising research
60
(
2020
)
4
,
pp. 394-406
Persistent link: https://www.econbiz.de/10012495757
Saved in:
6
A neuroscientific method for assessing effectiveness of digital vs. print Ads : using biometric techniques to measure cross-media ad experience and recall
Ciceri, Andrea
;
Russo, Vincenzo
;
Songa, Giulia
; …
- In:
Journal of advertising research
60
(
2020
)
1
,
pp. 71-86
Persistent link: https://www.econbiz.de/10012293497
Saved in:
7
Allocating spending on digital-video advertising : a longitudinal analysis across digital and television
Shaikh, Nazrul I.
;
Hada, Mahima
;
Shrestha, Niva
- In:
Journal of advertising research
59
(
2019
)
1
,
pp. 14-26
Persistent link: https://www.econbiz.de/10012007132
Saved in:
8
How synergy effects of paid and digital owned media influence brand sales : considerations for marketers when balancing media spend
Jayson, Rob
;
Block, Martin P.
;
Chen, Yingying
- In:
Journal of advertising research
58
(
2018
)
1
,
pp. 77-89
Persistent link: https://www.econbiz.de/10011875521
Saved in:
9
Making media management research matter
Murschetz, Paul Clemens
;
Friedrichsen, Mike
- In:
Digital transformation in journalism and news media : …
,
(pp. 17-28)
.
2017
Persistent link: https://www.econbiz.de/10011662273
Saved in:
10
Is there a need for a convention to supervising digital information?
Abdolrashidi, Ali Akbar
- In:
Digital transformation in journalism and news media : …
,
(pp. 31-35)
.
2017
Persistent link: https://www.econbiz.de/10011662334
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