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~isPartOf:"Digitales Neuland : warum Deutschlands Manager jetzt Revolutionäre werden"
~isPartOf:"Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung : Herrn Prof. Dr. Dr. h.c. mult. Heribert Meffert zum 80. Geburtstag"
~isPartOf:"Social sciences for a digital world: building infrastructure and databases for the future : [a selection of the contributions presented at the workshop ... in Ottawa on 6 - 8 October 1999]"
~subject:"Chemieindustrie"
~type:"article"
~type_genre:"Book section"
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Digitales Neuland : warum Deutschlands Manager jetzt Revolutionäre werden
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung : Herrn Prof. Dr. Dr. h.c. mult. Heribert Meffert zum 80. Geburtstag
Social sciences for a digital world: building infrastructure and databases for the future : [a selection of the contributions presented at the workshop ... in Ottawa on 6 - 8 October 1999]
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B2B Marketing : neue Qualität in der Beziehung zum Kunden
Bock, Kurt
- In:
Marketing Weiterdenken : Zukunftspfade für eine …
,
(pp. 171-184)
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2018
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