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~isPartOf:"Direct marketing in action : cutting-edge strategies for finding and keeping the best customers"
~isPartOf:"Europäische Hochschulschriften / 5"
~isPartOf:"Journal of business research : JBR"
~person:"Driessen, Paul H."
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Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
Europäische Hochschulschriften / 5
Journal of business research : JBR
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Market innovation : a literature review and new research directions
Sprong, Niels
;
Driessen, Paul H.
;
Hillebrand, Bas
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 450-462
Persistent link: https://www.econbiz.de/10012435344
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