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~isPartOf:"Direct marketing in action : cutting-edge strategies for finding and keeping the best customers"
~isPartOf:"Europäische Hochschulschriften / 5"
~isPartOf:"Journal of business research : JBR"
~person:"Liang, Xiaoning"
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Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
Europäische Hochschulschriften / 5
Journal of business research : JBR
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Customer value anticipation, product innovativeness, and customer lifetime value : the moderating role of advertising strategy
Zhang, Hao
;
Liang, Xiaoning
;
Wang, Shiquan
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3725-3730
Persistent link: https://www.econbiz.de/10011515246
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