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~isPartOf:"Direct marketing in action : cutting-edge strategies for finding and keeping the best customers"
~isPartOf:"Journal of business research : JBR"
~person:"Lin, Chien-Wei"
~person:"Matear, Margaret"
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Lin, Chien-Wei
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Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
Journal of business research : JBR
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ECONIS (ZBW)
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How personalized advertising affects equity of brands advertised on Facebook? : a mediation mechanism
Tran, Trang P.
;
Lin, Chien-Wei
;
Baalbaki, Sally
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012417083
Saved in:
2
Marketing and societal welfare : a multiple stakeholder approach
Matear, Margaret
;
Dacin, Peter A.
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1173-1178
Persistent link: https://www.econbiz.de/10008696679
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