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~isPartOf:"Direct marketing in action : cutting-edge strategies for finding and keeping the best customers"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"Schriften zu Dialogmarketing 'revisited'"
~person:"Lim, Weng Marc"
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Lim, Weng Marc
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Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Schriften zu Dialogmarketing 'revisited'
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From direct marketing to interactive marketing : a retrospective review of the Journal of Research in Interactive Marketing
Lim, Weng Marc
;
Kumar, Satish
;
Pandey, Nitesh
;
Rasul, …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 232-256
Persistent link: https://www.econbiz.de/10014313214
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