//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Direct marketing in action : cutting-edge strategies for finding and keeping the best customers"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"Schriften zu Dialogmarketing 'revisited'"
~subject:"Bibliographic coupling"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Direktwerbung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Bibliographic coupling
Direct marketing
29
Direktmarketing
29
Beziehungsmarketing
7
Marketing management
7
Marketingmanagement
7
Relationship marketing
7
Schweiz
6
Switzerland
6
Consumer behaviour
5
Konsumentenverhalten
5
Data Mining
3
Data mining
3
USA
3
United States
3
Business model
2
Communication
2
Customer analysis
2
Customer analytics
2
Customer satisfaction
2
Distribution channel
2
E-commerce
2
Electronic Commerce
2
Geschäftsmodell
2
Kommunikation
2
Kundenanalyse
2
Kundenbindungsprogramm
2
Kundenzufriedenheit
2
Loyalty program
2
Market research
2
Marketing
2
Marktforschung
2
Mobile Business
2
Mobile business
2
Vertriebsweg
2
Advertising planning
1
Betriebliche Wertschöpfung
1
Bibliometric analysis
1
Bibliometrics
1
Bibliometrie
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Gaur, Vidhu
1
Kumar, Satish
1
Lim, Weng Marc
1
Pandey, Nitesh
1
Rasul, Tareq Faizur
1
Published in...
All
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Schriften zu Dialogmarketing 'revisited'
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
From direct marketing to interactive marketing : a retrospective review of the Journal of Research in Interactive Marketing
Lim, Weng Marc
;
Kumar, Satish
;
Pandey, Nitesh
;
Rasul, …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 232-256
Persistent link: https://www.econbiz.de/10014313214
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->