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~isPartOf:"Direct marketing in action : cutting-edge strategies for finding and keeping the best customers"
~subject:"Direct marketing"
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Direct marketing
Direktmarketing
14
Marketing management
7
Marketingmanagement
7
Consumer behaviour
3
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Customer satisfaction
2
Kundenzufriedenheit
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Foley, Linda M.
4
Fleming, Ann Daher
2
Hauser, William J.
2
Lewison, Dale M.
2
Owens, Deborah L.
2
Brubaker, Steven
1
Collins, Mark
1
Keillor, Bruce D.
1
Martin, Cathy L.
1
Nelsen, Karen
1
Rose, Dan
1
Scarisbrick-Hauser, AnneMarie
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Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
Health marketing quarterly
34
SpringerLink / Bücher
33
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
21
Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
20
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Direct marketing : an international journal
14
Leitfaden Online-Marketing ; [Bd. 1]
14
Direct store delivery : concepts, applications and instruments
13
Journal of business research : JBR
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
ERIM report series research in management
10
Journal of marketing research : JMR
10
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Research
9
European journal of operational research : EJOR
8
Europäische Hochschulschriften / 5
8
International direct marketing : principles, best practices, marketing facts
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
NBER working paper series
8
Journal of advertising research
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Schriften zu Dialogmarketing 'revisited'
7
Springer eBook Collection
7
Springer eBook Collection / Business and Economics
7
Arbeitsbericht ... des Competence Center E-Business Basel
6
Arbeitsberichte der Hochschule für Wirtschaft FHNW
6
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
6
Die Bank
6
Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing
6
Journal of marketing
6
Journal of marketing communications
6
Journal of retailing and consumer services
6
Journal of targeting, measurement and analysis for marketing
6
Kundenmanagement & Electronic Commerce
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
NBER Working Paper
6
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
5
Dialogmarketing Perspektiven 2012/2013 : Tagungsband ; 7. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
5
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ECONIS (ZBW)
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1
What is direct marketing?
Thomas, Andrew R.
;
Nelsen, Karen
- In:
Direct marketing in action : cutting-edge strategies …
,
(pp. 1-11)
.
2007
Persistent link: https://www.econbiz.de/10003443911
Saved in:
2
Customer analysis: the right behaviors
Owens, Deborah L.
;
Hauser, William J.
- In:
Direct marketing in action : cutting-edge strategies …
,
(pp. 13-25)
.
2007
Persistent link: https://www.econbiz.de/10003443931
Saved in:
3
Environmental analysis: identifying internal capabilities and external opportunities
Rose, Dan
- In:
Direct marketing in action : cutting-edge strategies …
,
(pp. 27-36)
.
2007
Persistent link: https://www.econbiz.de/10003443941
Saved in:
4
Competitor analysis: assessing competitive formats and advantages
Foley, Linda M.
- In:
Direct marketing in action : cutting-edge strategies …
,
(pp. 37-46)
.
2007
Persistent link: https://www.econbiz.de/10003443949
Saved in:
5
Data mining and profiling: the right information
Scarisbrick-Hauser, AnneMarie
- In:
Direct marketing in action : cutting-edge strategies …
,
(pp. 47-61)
.
2007
Persistent link: https://www.econbiz.de/10003443955
Saved in:
6
Target marketing
Owens, Deborah L.
;
Martin, Cathy L.
- In:
Direct marketing in action : cutting-edge strategies …
,
(pp. 63-77)
.
2007
Persistent link: https://www.econbiz.de/10003443969
Saved in:
7
Differentiating and positioning: formulating and implementing the right strategies
Lewison, Dale M.
- In:
Direct marketing in action : cutting-edge strategies …
,
(pp. 79-89)
.
2007
Persistent link: https://www.econbiz.de/10003443971
Saved in:
8
Unique value proposition: developing and implementing the right offer
Lewison, Dale M.
;
Collins, Mark
- In:
Direct marketing in action : cutting-edge strategies …
,
(pp. 91-103)
.
2007
Persistent link: https://www.econbiz.de/10003443976
Saved in:
9
Creative marketing communications: creating and delivering the right message
Hauser, William J.
- In:
Direct marketing in action : cutting-edge strategies …
,
(pp. 105-119)
.
2007
Persistent link: https://www.econbiz.de/10003443979
Saved in:
10
Direct marketing channels: selecting and employing the right media
Keillor, Bruce D.
- In:
Direct marketing in action : cutting-edge strategies …
,
(pp. 121-137)
.
2007
Persistent link: https://www.econbiz.de/10003443982
Saved in:
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