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~isPartOf:"Direct store delivery : concepts, applications and instruments"
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Direct marketing
13
Direktmarketing
13
Consumer goods industry
6
Konsumgüterindustrie
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Computer-assisted marketing
4
IT-gestütztes Marketing
4
Czech Republic
2
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Zamora, Alberto
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Amrit, Somjit
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Fuchs, Philippe
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Gogos, Paris
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Kotzab, Herbert
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Direct store delivery : concepts, applications and instruments
Health marketing quarterly
34
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
21
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Direct marketing : an international journal
14
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
14
Journal of business research : JBR
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
ERIM report series research in management
10
Journal of marketing research : JMR
10
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
European journal of operational research : EJOR
8
International direct marketing : principles, best practices, marketing facts
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
NBER working paper series
8
Journal of advertising research
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Journal of marketing
6
Journal of marketing communications
6
Journal of retailing and consumer services
6
Journal of targeting, measurement and analysis for marketing
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
NBER Working Paper
6
International journal of advertising : the quarterly review of marketing communications
5
Journal of global marketing
5
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Marketing letters : a journal of research in marketing
5
Working paper / National Bureau of Economic Research, Inc.
5
International journal of electronic business
4
Journal of business ethics : JOBE
4
Journal of retailing
4
Management revue : socio-economic studies
4
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
4
Agricultural economics : the journal of the International Association of Agricultural Economists
3
American journal of agricultural economics
3
Global journal of business management : GJBM
3
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
3
Interactive and multi-channel marketing
3
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Success in the consumer products market : understanding direct store delivery
Otto, Andreas
;
Schoppengerd, Josef
;
Shariatmadari, Ramin
- In:
Direct store delivery : concepts, applications and …
,
(pp. 1-29)
.
2009
Persistent link: https://www.econbiz.de/10003822623
Saved in:
2
Wrestling with the restless consumer : the consumer products industry in transition
Schaik, Emiel van
- In:
Direct store delivery : concepts, applications and …
,
(pp. 31-39)
.
2009
Persistent link: https://www.econbiz.de/10003822629
Saved in:
3
Conceptual understanding : DSD in the light of supplier-retailer relationships in the CP industry
Kotzab, Herbert
- In:
Direct store delivery : concepts, applications and …
,
(pp. 43-56)
.
2009
Persistent link: https://www.econbiz.de/10003822636
Saved in:
4
Using DSD for prime market research
Preddy, Neil
;
Rigney, Wayne
;
Gogos, Paris
- In:
Direct store delivery : concepts, applications and …
,
(pp. 57-78)
.
2009
Persistent link: https://www.econbiz.de/10003822642
Saved in:
5
Trends and developments in DSD
Thomas, Alan
;
De Starke, Koen
;
Pieters, Leon
- In:
Direct store delivery : concepts, applications and …
,
(pp. 79-93)
.
2009
Persistent link: https://www.econbiz.de/10003822681
Saved in:
6
Regional DSD : the Latin American perspective
Natu, Vinay
- In:
Direct store delivery : concepts, applications and …
,
(pp. 97-107)
.
2009
Persistent link: https://www.econbiz.de/10003822685
Saved in:
7
Regional DSD : the business case for a Czech brewer
Pucelik, Pavel
;
Zamora, Alberto
- In:
Direct store delivery : concepts, applications and …
,
(pp. 109-119)
.
2009
Persistent link: https://www.econbiz.de/10003822690
Saved in:
8
Distributing consumer products in India : the DSD context
Amrit, Somjit
;
Zamora, Alberto
- In:
Direct store delivery : concepts, applications and …
,
(pp. 121-142)
.
2009
Persistent link: https://www.econbiz.de/10003822703
Saved in:
9
More expensive or too expensive? : calculating delivery costs in Europe
Müller, Stefanie
;
Klaus, Peter
- In:
Direct store delivery : concepts, applications and …
,
(pp. 145-160)
.
2009
Persistent link: https://www.econbiz.de/10003822713
Saved in:
10
DSD infrastructure : IT in the consumer products industry
Becker, Jörg
;
Winkelmann, Axel
;
Fuchs, Philippe
- In:
Direct store delivery : concepts, applications and …
,
(pp. 161-173)
.
2009
Persistent link: https://www.econbiz.de/10003822717
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