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~isPartOf:"Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of media business studies"
~person:"Lysonski, Steven"
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Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
European journal of marketing : EJM
Journal of media business studies
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Role portrayals in British magazine advertisements
Lysonski, Steven
- In:
European journal of marketing : EJM
19
(
1985
)
7
,
pp. 37-55
Persistent link: https://www.econbiz.de/10001071431
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