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~isPartOf:"Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~person:"Plakoyiannaki, Emmanuella"
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Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
European journal of marketing : EJM
Management science : journal of the Institute for Operations Research and the Management Sciences
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Female role stereotypes in print advertising : identifying associations with magazine and product categories
Plakoyiannaki, Emmanuella
;
Zotos, Yorgos
- In:
European journal of marketing : EJM
43
(
2009
)
11/12
,
pp. 1411-1434
Persistent link: https://www.econbiz.de/10009525784
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