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~isPartOf:"Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"United Kingdom"
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Lysonski, Steven
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Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
European journal of marketing : EJM
Management science : journal of the Institute for Operations Research and the Management Sciences
History of retailing and consumption
3
A Century of Marketing
1
Asian business & management
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Discourse, communication and the enterprise : genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]
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ECONIS (ZBW)
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Role portrayals in British magazine advertisements
Lysonski, Steven
- In:
European journal of marketing : EJM
19
(
1985
)
7
,
pp. 37-55
Persistent link: https://www.econbiz.de/10001071431
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The information content of women's magazine advertising in the UK
Taylor, David B.
- In:
European journal of marketing : EJM
17
(
1983
)
5
,
pp. 28-32
Persistent link: https://www.econbiz.de/10001037594
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