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~isPartOf:"Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication"
~isPartOf:"Global journal of business research : GJBR"
~subject:"Zielgruppe"
~subject:"Öffentlichkeitsarbeit"
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Öffentlichkeitsarbeit
Print advertising
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Printwerbung
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USA
2
United States
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2006-2008
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Automotive industry
1
Elite
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International marketing
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Internationales Marketing
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Baxter, Susan
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Boggio, Cecilia
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Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
Global journal of business research : GJBR
Journal of advertising research
2
Journal of fashion marketing and management
2
Journal of promotion management : JPM
2
Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation
1
CORE discussion paper : DP
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DUV / Sprachwissenschaft
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Employer brand management : Arbeitgebermarken aufbauen und steuern
1
Eye Tracking in der Sport- und Veranstaltungsbranche
1
Health marketing quarterly
1
ITD-Marketing-Studie
1
International journal of internet marketing and advertising : IJIMA
1
International journal of nonprofit & voluntary sector marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business & economics research
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Long range planning : LRP ; international journal of strategic management
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Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing letters : a journal of research in marketing
1
Public Relations : ein Handbuch
1
Sofia-Studien zur Institutionenanalyse
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The advertising and consumer culture reader
1
Wissenschaftliche Schriften / Fachbereich Betriebswirtschaft, Hochschule Koblenz, University of Applied Sciences
1
Wissenschaftliche Schriften des Fachbereichs Wirtschaftswissenschaften / Hochschule Koblenz - University of Applied Sciences
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Working papers / Università degli Studi di Milano, Dipartimento di Scienze Economiche, Aziendali e Statistiche
1
Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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Evidence on the marketing approaches targeting gay and lesbian consumers
Baxter, Susan
- In:
Global journal of business research : GJBR
4
(
2010
)
2
,
pp. 125-139
Persistent link: https://www.econbiz.de/10003955511
Saved in:
2
Advertorials in the Italian press : the impact of corporate identity strategies on linguistic features
Salsnik, Erika
- In:
Discourse, identities and genres in corporate …
,
(pp. 185-208)
.
2010
Persistent link: https://www.econbiz.de/10009013055
Saved in:
3
Automobile advertising for cultural elites : a multimodal analysis
Boggio, Cecilia
- In:
Discourse, identities and genres in corporate …
,
(pp. 145-161)
.
2010
Persistent link: https://www.econbiz.de/10009013072
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