Salam, Muhammad Talha; Muhamad, Nazlida; Leong, Vai Shiem - In: Journal of Islamic Marketing 10 (2018) 2, pp. 633-652
/methodology/approach: This paper reviewed 39 studies selected from the Journal of Islamic Marketing from 2010 to 2017. Based on critical reviews … should be rationalized based on Islamic context. Adoption of Western scales should be done carefully with expert reviews … Purpose: Research on Muslim consumers has increasingly highlighted the significance of measuring religiosity. However …