Correia-da-Silva, João; Resende, Joana - Faculdade de Economia, Universidade do Porto - 2009
We consider a model in which a free daily newspaper distributes news to readers and sells ad-space to advertisers, having private information about its readership. Depending on the type of readers in the market, the newspaper's may have a "plentiful and seeking" audience or a "lacking and...