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~isPartOf:"Discussion paper"
~isPartOf:"MSI reports : working paper series"
~subject:"Virales Marketing"
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Virales Marketing
Information dissemination
18
Informationsverbreitung
18
Theorie
6
Theory
6
Information behaviour
5
Informationsverhalten
5
Asymmetric information
4
Asymmetrische Information
4
Social Web
3
Social web
3
Agency
2
Aggregate Information
2
Aggregation
2
Data protection
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Datenschutz
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Economics of information
2
Empirical method
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Empirische Methode
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Estimation
2
Experiment
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Game theory
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Informationsökonomik
2
Innovation
2
Knowledge transfer
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Marketing theory
2
Marketingtheorie
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Organisationsstruktur
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Organization Design
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Organizational structure
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Schätzung
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Spieltheorie
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USA
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United States
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Viral marketing
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Wissenstransfer
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markets for information
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naivete
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privacy
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1998-2012
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Berger, Jonah
1
Libai, Barak
1
Milkman, Katherine L.
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Muller, Eitan
1
Peres, Renana
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Discussion paper
MSI reports : working paper series
Journal of marketing communications
3
International journal of internet marketing and advertising : IJIMA
2
Journal of business research : JBR
2
Journal of travel and tourism marketing
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Bridging the gap between advertising academia and practice
1
Discussion papers / CEPR
1
Document de treball de l'IEB
1
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Electronic markets : the international journal on networked business
1
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
1
European journal of international management : EJIM
1
Fuzzy methods for customer relationship management and marketing : applications and classifications
1
Information systems management
1
Information systems research : ISR
1
Information technology and management
1
International journal of industrial organization
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal for global business advancement : JGBA
1
Journal of advertising research
1
Journal of business economics : JBE
1
Journal of business ethics : JOBE
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing analytics : JMA
1
Journal of organizational computing and electronic commerce
1
Journal of the Academy of Marketing Science
1
Kundenintegration 2.0
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Tourism management : research, policies, practice
1
Word of mouth and social media
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ECONIS (ZBW)
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Social transmission, emotion, and the virality of online contents
Berger, Jonah
;
Milkman, Katherine L.
- In:
MSI reports : working paper series
(
2010
)
3
,
pp. 251-289
Persistent link: https://www.econbiz.de/10008841372
Saved in:
2
Sources of social value in word-of-mouth programs
Libai, Barak
;
Muller, Eitan
;
Peres, Renana
- In:
MSI reports : working paper series
(
2010
)
1
,
pp. 161-208
Persistent link: https://www.econbiz.de/10008992308
Saved in:
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