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~isPartOf:"Discussion paper / Centre for Economic Policy Research"
~isPartOf:"Documentos de trabajo / Universidad Pública de Navarra, Departamento de Economía"
~isPartOf:"Journal of nonprofit & public sector marketing"
~subject:"Advertising effects"
~subject:"Anreiz"
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Discussion paper / Centre for Economic Policy Research
Documentos de trabajo / Universidad Pública de Navarra, Departamento de Economía
Journal of nonprofit & public sector marketing
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Using radio advertising to promote blood donation
Martín-Santana, Josefa D.
;
Reinares-Lara, Eva
; …
- In:
Journal of nonprofit & public sector marketing
30
(
2018
)
1
,
pp. 52-73
Persistent link: https://www.econbiz.de/10011847863
Saved in:
2
Guilt appeals and prosocial behavior : an experimental analysis of the effects of anticipatory versus reactive guilt appeals on the effectiveness of blood donor appeals
Renner, Simone
;
Lindenmeier, Jörg
;
Tscheulin, Dieter K.
; …
- In:
Journal of nonprofit & public sector marketing
25
(
2013
)
3
,
pp. 237-255
Persistent link: https://www.econbiz.de/10010196556
Saved in:
3
Incentives when altruism is impure : the case of blood and living organ donations
Errea, María
;
Cabasés Hita, Juan Manuel
-
2013
Persistent link: https://www.econbiz.de/10010416021
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