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~isPartOf:"Discussion paper / Centre for Economic Policy Research"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of marketing theory and practice"
~isPartOf:"Journal of the Academy of Marketing Science"
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Search: subject_exact:"Psychology of advertising"
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Psychology of advertising
39
Werbepsychologie
39
Advertising effects
26
Werbewirkung
26
Advertising
13
Werbung
13
Consumer behaviour
11
Konsumentenverhalten
11
USA
7
United States
7
Brand image
6
Internet marketing
6
Markenimage
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Online-Marketing
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Advertising planning
5
Werbeplanung
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Gender
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Geschlecht
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Brand management
3
Computerspiel
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Emotion
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Emotional branding
3
Emotionale Werbung
3
Frauen
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Markenführung
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Video game
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Women
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Cognition
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Customer integration
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Electoral campaign
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Experiment
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Fernsehwerbung
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Interactive media
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Interaktive Medien
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Kognition
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Kundenintegration
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Personality psychology
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Persönlichkeitspsychologie
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2
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36
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English
39
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Hartmann, Patrick
2
McQuarrie, Edward F.
2
Adams, Leen
1
Alan, Sule
1
Alexandris, Kostas
1
Alija, Patxi
1
Apaolaza, Vanessa
1
Apaolaza, Venessa
1
Barrutia, José M.
1
Beatty, Sharon E.
1
Bhatnagar, Namita
1
Bose, Mousumi
1
Bove, Liliana L.
1
Boyland, Emma
1
Buijzen, Moniek
1
Caballero, Marjorie J.
1
Cambò, Luca
1
Capestro, Mauro
1
Cauberghe, Verolien
1
Cauberghe, Veroline
1
Cemalcilar, Mehment
1
Chun, Kwang Yeun
1
Clarke, T. K.
1
Coolsen, Michael K.
1
Cornelis, Erlinde
1
Cornwell, T. Bettina
1
D'Souza, Clare M.
1
Echebarria, Carmen
1
Feuchtl, Silvia
1
Flint, Daniel J.
1
Folse, Judith Anne Garretson
1
Franke, George R.
1
Galasso, Vincenzo
1
Gardner, Meryl P.
1
Givan, Alexa M.
1
Guido, Gianluigi
1
Heath, Robert
1
Hollenbeck, Candice R.
1
Infanger, Martina
1
Jeon, Jung Ok
1
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Discussion paper / Centre for Economic Policy Research
International journal of advertising : the quarterly review of marketing communications
Journal of marketing theory and practice
Journal of the Academy of Marketing Science
Psychology & marketing
51
Journal of advertising : official publication of the American Academy of Advertising
48
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of advertising research
20
International journal of advertising : the review of marketing communications
17
Journal of business research : JBR
17
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
16
Europäische Hochschulschriften / 5
15
Marketing : ZFP ; journal of research and management
12
Journal of marketing research : JMR
11
Konsum und Verhalten
10
SpringerLink / Bücher
9
Journal of marketing communications
8
Faculty & research / Insead : working paper series
7
Selling modernity : advertising in twentieth-century Germany
7
Berichte aus der Betriebswirtschaft
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Jahrbuch der Absatz- und Verbrauchsforschung
6
Journal of current issues and research in advertising : JCIRA
6
Journal of promotion management : JPM
6
NBER working paper series
6
Research
6
Journal of marketing
5
Journal of retailing
5
Journal of retailing and consumer services
5
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
5
Lehrbuch
5
Marketing letters : a journal of research in marketing
5
Sammlung Göschen
5
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
5
Advertising in new formats and media : current research and implications for marketers
4
Arbeitspapier / Forschungsgruppe Konsum und Verhalten
4
Forschungsgruppe Konsum und Verhalten
4
Handbook of research on effective advertising strategies in the social media age
4
Health marketing quarterly
4
International journal of internet marketing and advertising : IJIMA
4
Journal of consumer affairs : official publication of the American Council on Consumer Interests
4
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ECONIS (ZBW)
39
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1
Informational or emotional appeals in crowdfunding message strategy : an empirical investigation of backers' support decisions
Xiang, Diandian
;
Zhang, Leinan
;
Qiuyan, Tao
;
Wang, Yonggui
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 1046-1063
Persistent link: https://www.econbiz.de/10012153434
Saved in:
2
Transferring game attitudes to the brand : persuasion from age 6 to 14
Neyens, Evy
;
Smits, Tim
;
Boyland, Emma
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 724-742
Persistent link: https://www.econbiz.de/10011799705
Saved in:
3
A cross-cultural study of collective brand perceptions within the brand equity framework
Krautz, Carolin
- In:
Journal of marketing theory and practice
25
(
2017
)
3
,
pp. 274-290
Persistent link: https://www.econbiz.de/10011738271
Saved in:
4
Pro-environment advertising messages : the role of regulatory focus
Bhatnagar, Namita
;
McKay-Nesbitt, Jane
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10011547919
Saved in:
5
Empowering social change through advertising co-creation : the roles of source disclosure, sympathy and personal involvement
Orazi, Davide C.
;
Bove, Liliana L.
;
Lei, Jing
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 149-166
Persistent link: https://www.econbiz.de/10011547976
Saved in:
6
Attitudes toward ads portraying women in decorative roles and female competition : an evolutionary psychology perspective
Kyrousi, Antigone G.
;
Panigyrakis, George G.
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
5
,
pp. 771-798
Persistent link: https://www.econbiz.de/10011618376
Saved in:
7
Effects of background music endings on consumer memory in advertising
Guido, Gianluigi
;
Peluso, Alessandro M.
;
Mileti, Antonio
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 504-518
Persistent link: https://www.econbiz.de/10011567080
Saved in:
8
Unshrouding effects on demand for a costly add-on : evidence from bank overdrafts in Turkey
Alan, Sule
;
Cemalcilar, Mehment
;
Karlan, Dean
;
Zinman, …
-
2015
Persistent link: https://www.econbiz.de/10010496920
Saved in:
9
Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van
;
Lammers, Nienke
;
Rozendaal, Esther
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
Saved in:
10
"As if it were mine" : imagery works by inducing psychological ownership
Kamleitner, Bernadette
;
Feuchtl, Silvia
- In:
Journal of marketing theory and practice
23
(
2015
)
2
,
pp. 208-223
Persistent link: https://www.econbiz.de/10011300910
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