Grünig, Rudolf; Kühn, Richard; Morschett, Dirk - 2022 - 3rd ed. 2022.
-- Development of Strategic Planning and Its Integration into Strategic Management -- Strategic Documents -- Strategy Planning … Businesses -- Preparing the Strategy Planning Project -- Strategic Analysis at the Corporate Level: Global Environment Analysis … -- Portfolio Analysis -- Diagnosing the Strategic Challenges at the Corporate Level -- Developing the Corporate Strategy …