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~isPartOf:"Discussion paper / Centre for Economic Policy Research"
~isPartOf:"International journal of sport management and marketing : IJSMM"
~isPartOf:"Journal of marketing communications"
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Communication media
27
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Discussion paper / Centre for Economic Policy Research
International journal of sport management and marketing : IJSMM
Journal of marketing communications
Journal of media business studies
39
The handbook of political economy of communications
25
CESifo working papers
23
Discussion papers / CEPR
23
SpringerLink / Bücher
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The journal of media economics
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Discussion paper series / IZA
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European journal of political economy
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Technological forecasting & social change : an international journal
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Crossmedia : wer bleibt auf der Strecke? ; Beiträge aus Wissenschaft und Praxis
12
HWWA-Report
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Political economies of the media : the transformation of the global media industries
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Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
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Corporate communications : an international journal
11
Journal of business ethics : JOBE
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Working paper
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Applied economics
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DICE discussion paper
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IZA Discussion Paper
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Information economics and policy : IEP
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The right to tell : the role of mass media in economic development /The World Bank
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Young consumers : insight and ideas for responsible marketers
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Economics letters
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Journal of business research : JBR
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Working paper / National Bureau of Economic Research, Inc.
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Applied economics letters
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Corporate reputation review : an international journal
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European economic review : EER
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Media Governance in Europa : Regulierung - Partizipation - Mitbestimmung ; [internationales Symposion im Juni 2009 in Hamburg unter dem Titel Media goverance in Europe - regulation, participation, codetermination]
8
Media-Perspektiven
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The impact of sequential versus simultaneous media exposure on online advertising effectiveness
Theodorakioglou, Fotini
;
Hatzithomas, Leonidas
; …
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 101-117
Persistent link: https://www.econbiz.de/10014232457
Saved in:
2
Consumer-driven media planning and buying
Schultz, Don E.
;
Block, Martin P.
;
Viswanathan, Vijay
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011976099
Saved in:
3
Media preferences among young consumers in Bangladesh : a multidimensional approach
Chowdhury, Tamgid Ahmed
- In:
Journal of marketing communications
24
(
2018
)
5
,
pp. 486-505
Persistent link: https://www.econbiz.de/10011880795
Saved in:
4
The effects of social media on brand attitude and WOM during a brand crisis : evidences from the Barilla case
Pace, Stefano
;
Balboni, Bernardo
;
Gistri, Giacomo
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 135-148
Persistent link: https://www.econbiz.de/10011706457
Saved in:
5
Where do people get their news?
Kennedy, Patrick
;
Prat, Andrea
-
2017
Persistent link: https://www.econbiz.de/10011817318
Saved in:
6
An analysis of media violence in commercials aired during the telecasts of sports events
Cheong, Yunjae
;
Combs, Justin
- In:
Journal of marketing communications
22
(
2016
)
6
,
pp. 602-625
Persistent link: https://www.econbiz.de/10011613215
Saved in:
7
Media power
Prat, Andrea
-
2014
Persistent link: https://www.econbiz.de/10010409018
Saved in:
8
The political economy of mass media
Prat, Andrea
;
Strömberg, David
-
2011
Persistent link: https://www.econbiz.de/10008909520
Saved in:
9
Monetary policy in the media
Berger, Helge
;
Ehrmann, Michael
;
Fratzscher, Marcel
-
2011
Persistent link: https://www.econbiz.de/10008859079
Saved in:
10
Trust in public institutions over the business cycle
Stevenson, Betsey
;
Wolfers, Justin
-
2011
Persistent link: https://www.econbiz.de/10008989973
Saved in:
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