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~isPartOf:"Discussion paper / Centre for Economic Policy Research"
~isPartOf:"Jahrbuch der Absatz- und Verbrauchsforschung"
~isPartOf:"Research and the development of pedagogical materials : working papers"
~isPartOf:"Working paper / National Bureau of Economic Research, Inc."
~subject:"Communication media"
~subject:"Theorie"
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Communication media
Theorie
Advertising industry
13
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4
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4
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4
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Discussion paper / Centre for Economic Policy Research
Jahrbuch der Absatz- und Verbrauchsforschung
Research and the development of pedagogical materials : working papers
Working paper / National Bureau of Economic Research, Inc.
Applied economics
3
CORE discussion paper : DP
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Série des documents de travail / Centre de Recherche en Économie et Statistique
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2
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1
Advertising in developing and emerging countries : the economic, political and social context
1
Advertising, promotion, and new media
1
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1
CESifo working papers
1
Die Ökonomie des Sports in den Medien
1
Economics of innovation and new technology
1
Effektivität und Effizienz durch Netzwerke : wissenschaftliche Jahrestagung der Gesellschaft für Wirtschafts- und Sozialkybernetik vom 18. und 19. März 2004 in Lüneburg
1
Europäische Hochschulschriften / 5
1
Gabler Edition Wissenschaft
1
Globalisierung der Medien? : Medienpolitik in der Informationsgesellschaft ; [Jahrestagung des gemeinsamen Arbeitskreises "Kommunikation und Politik" der Deutschen Gesellschaft für Publizistik- und Kommunikationswissenschaft (DGPuK) und der Deutschen Vereinigung für Politische Wissenschaft (DVPW) vom 13. - 14. Feburuar 1998 im Haus Rissen in Hamburg]
1
Grundlagen der Medienökonomie: Kommunikations- und Medienwissenschaft, Wirtschaftswissenschaft
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Grundwissen der Ökonomik / Betriebswirtschaftslehre
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Hamburger Schriften zur Marketingforschung
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Interaktive Werbung : Marketingkommunikation auf dem Weg ins digitale Zeitalter
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International Series in Quantitative Marketing
1
International journal of electronic commerce : IJEC
1
International journal of industrial organization
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International journal of marketing : IJM ; formerly Der Markt
1
International journal of the economics of business
1
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1
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
1
Journal of advertising : official publication of the American Academy of Advertising
1
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Journal of current issues and research in advertising
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ECONIS (ZBW)
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1
Media see-saws : winners and losers in platform markets
Anderson, Simon P.
;
Peitz, Martin
-
2017
Persistent link: https://www.econbiz.de/10011731239
Saved in:
2
Economic factors underlying the unbundling of advertising agency services
Arzaghi, Mohammad
;
Berndt, Ernst R.
;
Davis, James C.
; …
-
2008
Persistent link: https://www.econbiz.de/10003761095
Saved in:
3
Die Auswahl von Werbeagenturen aus Informationsökonomischer Sicht
Schmalen, Helmut
;
Schachtner, Dirk
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
48
(
2002
)
3
,
pp. 220-238
Persistent link: https://www.econbiz.de/10001709443
Saved in:
4
Business success and businesses' beauty capital
Bosman, Ciska M.
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10000633181
Saved in:
5
Costs, institutional mobility barriers, and market structure : advertising agencies as multiproduct firms
Silk, Alvin J.
-
1994
Persistent link: https://www.econbiz.de/10000904632
Saved in:
6
Managerial decision behaviour and the estimation of dynamic sales response models
Vanhonacker, Wilfried R.
-
1990
-
Rev
Persistent link: https://www.econbiz.de/10000816881
Saved in:
7
Managerial decision behaviour and the estimation of dynamic sales response models
Vanhonacker, Wilfried R.
-
1990
-
Rev
Persistent link: https://www.econbiz.de/10000791125
Saved in:
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