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~isPartOf:"Discussion paper / Centre for Economic Policy Research"
~isPartOf:"Journal of business research : JBR"
~subject:"Bankenregulierung"
~subject:"Online-Marketing"
~subject:"Werbewirkung"
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Search: "Digitalisierung" OR "Wettbewerb" OR "Internet" OR "Marktmacht" OR "Regulierung" OR "Wettbewerbspolitik" OR "Wettbewerbsrecht"
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Bankenregulierung
Online-Marketing
Werbewirkung
Theorie
568
Theory
568
Consumer behaviour
523
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523
Social Web
465
Social web
465
Wettbewerb
400
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390
Internet marketing
329
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227
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Filieri, Raffaele
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Ko, Eunju
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Richard, Marie-Odile
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Bigné Alcañiz, J. Enrique
5
Kim, Juran
5
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4
Lóránth, Gyöngyi
4
Rana, Nripendra P.
4
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4
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4
Yoon, Sukki
4
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3
Beck, Thorsten
3
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3
Choi, Yung Kyun
3
Faia, Ester
3
Gersbach, Hans
3
Hajli, Nick
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Huizinga, Harry
3
Kim, Alex Jiyoung
3
Krishen, Anjala S.
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Mattila, Anna S.
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Milne, George R.
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Mitchell, Janet
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Morrison, Alan
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Okazaki, Shintaro
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Ruiz Mafe, Carla
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Seo, Yuri
3
Suárez, Javier
3
Wang, Fang
3
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2
Adrian, Tobias
2
Aiello, Gaetano
2
Alamanos, Eleftherios
2
Augusto, Mário Gomes
2
Azer, Jaylan
2
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2
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Centre for Economic Policy Research
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Discussion paper / Centre for Economic Policy Research
Journal of business research : JBR
Journal of banking & finance
248
International journal of internet marketing and advertising : IJIMA
223
SpringerLink / Bücher
205
Journal of retailing and consumer services
187
NBER working paper series
145
Journal of banking regulation
142
Journal of financial stability
140
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
137
Springer eBook Collection
136
Journal of advertising research
127
International journal of advertising : the review of marketing communications
123
IMF working papers
122
Journal of marketing communications
119
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
119
Working paper / National Bureau of Economic Research, Inc.
111
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
108
Management science : journal of the Institute for Operations Research and the Management Sciences
101
International journal of electronic marketing and retailing : IJEMR
95
NBER Working Paper
94
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of hospitality management
87
Information systems research : ISR
86
Journal of promotion management : innovations in planning and applied research
82
Discussion papers / CEPR
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Journal of internet commerce
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Journal of money, credit and banking : JMCB
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Journal of financial services research : JFSR
78
Tourism management : research, policies, practice
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IMF country report
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International journal of advertising : the quarterly review of marketing communications
77
Policy research working paper : WPS
74
Technological forecasting & social change : an international journal
73
Journal of financial intermediation
70
CESifo working papers
69
Electronic commerce research
69
Industrial marketing management : the international journal for industrial and high-tech firms
69
Economic review
68
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
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ECONIS (ZBW)
426
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1
How does competition policy affect enterprise digitization? : dual perspectives of digital commitment and digital innovation
Xie, Yu
;
Wu, Desheng
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-19
Persistent link: https://www.econbiz.de/10014552015
Saved in:
2
Omni-channel marketing strategy in the digital platform era
Cai, Ya-Jun
;
Choi, Tsan-Ming
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014434863
Saved in:
3
Integrating digital platform dynamics into customer orientation research : a systematic review and research agenda
Castell, Carolin
;
Kiefer, Jasmin
;
Schubach, Sebastian
; …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014303730
Saved in:
4
Linking blockchain technology and digital advertising: How blockchain technology can enhance digital advertising to be more effective, efficient, and trustworthy
Kim, Jooyoung
;
Lee, Kyu Hyung
;
Kim, Jaemin
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014299297
Saved in:
5
Digitalizing customer journeys in B2B markets
Lundin, Lisa
;
Kindström, Daniel
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229582
Saved in:
6
Toward a luxury restaurant renewal : antecedents and consequences of digitalized gastronomy experiences
Jeannot, Florence
;
Dampérat, Maud
;
Salvador, Marielle
; …
- In:
Journal of business research : JBR
146
(
2022
),
pp. 518-539
Persistent link: https://www.econbiz.de/10013271438
Saved in:
7
"I digitize so I exist" : searching for critical capabilities affecting firms' digital innovation
Tortora, Debora
;
Chierici, Roberto
;
Briamonte, …
- In:
Journal of business research : JBR
129
(
2021
),
pp. 193-204
Persistent link: https://www.econbiz.de/10012509645
Saved in:
8
In search of the next nexus : a maturing field for fashion research in the digital age
Voyer, Benjamin G.
;
Ko, Eunju
- In:
Journal of business research : JBR
134
(
2021
),
pp. 375-377
Persistent link: https://www.econbiz.de/10012643803
Saved in:
9
Marketing in a data-driven digital world : implications for the role and scope of marketing
Shah, Denish
;
Murthi, B. P. S.
- In:
Journal of business research : JBR
125
(
2021
),
pp. 772-779
Persistent link: https://www.econbiz.de/10012494173
Saved in:
10
Storytelling in the digital era : a meta-analysis of relevant moderators of the narrative transportation effect
Laer, Tom van
;
Feiereisen, Stephanie
;
Visconti, Luca M.
- In:
Journal of business research : JBR
96
(
2019
),
pp. 135-146
Persistent link: https://www.econbiz.de/10011980774
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