//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Discussion paper / Centre for Economic Policy Research"
~isPartOf:"Journal of marketing theory and practice"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Brand management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Psychology of advertising"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Psychology of advertising
16
Werbepsychologie
16
Advertising effects
8
Werbewirkung
8
Consumer behaviour
4
Konsumentenverhalten
4
USA
4
United States
4
Brand image
2
Markenimage
2
Personality psychology
2
Persönlichkeitspsychologie
2
2010-2011
1
Advertising planning
1
Altersvorsorge
1
Anlageverhalten
1
Appeals
1
Automotive industry
1
Backers
1
Bank marketing
1
Bankmarketing
1
Behavioural finance
1
Celebrity endorsement
1
Celebrity-Werbung
1
Confidence
1
Consumer motivation
1
Corporate reputation
1
Crowdfunding
1
Customer integration
1
Demand
1
Disease
1
Einkaufsverhalten
1
Elaboration likelihood model
1
Electoral campaign
1
Emotion
1
Emotional branding
1
Emotionale Werbung
1
Estimation
1
Fernsehwerbung
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Krautz, Carolin
1
Published in...
All
Discussion paper / Centre for Economic Policy Research
Journal of marketing theory and practice
Journal of the Academy of Marketing Science
International journal of advertising : the review of marketing communications
5
Psychology & marketing
4
Gabler Edition Wissenschaft / Marken- und Produktmanagement
3
SpringerLink / Bücher
3
The journal of brand management : an international journal
3
Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of advertising research
2
Journal of business research : JBR
2
Journal of promotion management : JPM
2
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
2
Springer eBook Collection / Business and Economics
2
/ Meinald T. Thielsch ... (Hrsg.)
1
A master class in brand planning : the timeless works of Stephen King
1
Administrative Sciences : open access journal
1
Advertising in new formats and media : current research and implications for marketers
1
Best practice der Markenführung
1
Business success
1
Dein Business
1
Dexterity in global business : a cross-dimensional analysis
1
Die Klinik als Marke : Markenkommunikation und -führung für Krankenhäuser und Klinikketten ; [Praxistipps, Beispiele, Checklisten]
1
Dienstleistungsmarken : Forum Dienstleistungsmanagement
1
EBL-Schweitzer
1
ERIM report series research in management
1
Ebrary online
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Essays on the effects of brand names and prices on consumer behavior
1
Gabler research / Forschungsgruppe Konsum und Verhalten
1
Handbook on brand and experience management
1
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
Harvard-Business-Manager : das Wissen der Besten
1
Haufe Fachbuch
1
Haufe Wirtschafts-Sachbuch
1
Innovative Markenführung und -implementierung
1
International journal of hospitality management
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of current issues and research in advertising : JCIRA
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of management analytics
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
A cross-cultural study of collective brand perceptions within the brand equity framework
Krautz, Carolin
- In:
Journal of marketing theory and practice
25
(
2017
)
3
,
pp. 274-290
Persistent link: https://www.econbiz.de/10011738271
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->