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~isPartOf:"Discussion paper / Centre for Economic Policy Research"
~isPartOf:"Journal of travel and tourism marketing"
~person:"Yoo, Michelle"
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Beziehungsmarketing
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Discussion paper / Centre for Economic Policy Research
Journal of travel and tourism marketing
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Do members want the bells and whistles? : understanding the effect of direct and partner benefits in hotel loyalty programs
Yoo, Michelle
;
Berezan, Orie
;
Krishen, Anjala S.
- In:
Journal of travel and tourism marketing
35
(
2018
)
8
,
pp. 1058-1070
Persistent link: https://www.econbiz.de/10011941838
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