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~isPartOf:"Discussion paper / Centre for Economic Policy Research"
~isPartOf:"LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft"
~type_genre:"Non-commercial literature"
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Theorie
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29
Advertising
24
Werbung
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Internet marketing
14
Online-Marketing
14
Advertising effects
10
Consumer behaviour
10
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Competition
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Product differentiation
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Produktdifferenzierung
7
Television advertising
7
Welfare analysis
7
Wettbewerb
7
Wohlfahrtsanalyse
7
Impact assessment
6
Wirkungsanalyse
6
Advertising regulation
5
Automotive industry
5
Estimation
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Großbritannien
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5
Internationales Marketing
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Oligopol
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68
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64
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52
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Anderson, Simon P.
8
Burmann, Christoph
7
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3
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2
Durante, Ruben
2
Eliaz, Kfir
2
Karlan, Dean
2
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1
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1
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1
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1
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Discussion paper / Centre for Economic Policy Research
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
Working paper / National Bureau of Economic Research, Inc.
84
CESifo working papers
59
Discussion papers / CEPR
37
Faculty & research / Insead : working paper series
37
Working paper
30
Working paper series
30
ERIM report series research in management
29
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
25
NICPRE / National Institute for Commodity Promotion Research and Evaluation
21
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
21
Discussion paper
20
NBER working paper series
19
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
19
Working papers / Harvard Business School, Division of Research
18
Working papers / TSE : WP
18
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
17
Erfurter Hefte zum angewandten Marketing
16
Reutlinger Diskussionsbeiträge zu Marketing und Management
16
Discussion paper / Tinbergen Institute
15
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
15
Arbeitspapier / Institut für Marketing, Universität Mannheim
14
Research paper series / Stanford Graduate School of Business
14
Cowles Foundation discussion paper
13
Discussion paper series / IZA
13
Simon Business School working paper
11
Arbeitspapiere zur mathematischen Wirtschaftsforschung
10
CORE discussion paper : DP
10
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
10
Quaderni - working paper DSE / Alma Mater Studiorum - Università di Bologna, Department of Economics
10
Stanford University Graduate School of Business research paper
10
Working paper / Department of Commerce, College of Business, Massey University
10
Policy research working paper : WPS
9
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
9
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
9
CIE discussion papers
8
Discussion paper / Center for Economic Research, Tilburg University
8
Discussion papers / Deutsches Institut für Wirtschaftsforschung
8
Série des documents de travail / Centre de Recherche en Économie et Statistique
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ECONIS (ZBW)
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1
Einflussfaktoren auf die Konsumentenakzeptanz von Location-Aware-Advertisingmit personalisierter Ansprache
Burmann, Christoph
;
Warwitz, Claudius
-
2014
Persistent link: https://www.econbiz.de/10010258322
Saved in:
2
A large-scale field experiment to evaluate the effectiveness of paid search
advertising
Coviello, Lorenzo
;
Genîzî, Ûrî
;
Götte, Lorenz
-
2017
Persistent link: https://www.econbiz.de/10011741631
Saved in:
3
Newspapers in times of low
advertising
revenues
Angelucci, Charles
;
Cagé, Julia
-
2016
Persistent link: https://www.econbiz.de/10011524505
Saved in:
4
The regulation of public service broadcasters : should there be more
advertising
on television?
Crawford, Gregory S.
;
Deer, Lachlan
;
Smith, Jeremy
; …
-
2017
Persistent link: https://www.econbiz.de/10011817362
Saved in:
5
Product Placement : State-of-the-Art und Forschungsbedarf
Burmann, Christoph
;
Wegener, Katrin
-
2013
Persistent link: https://www.econbiz.de/10009741908
Saved in:
6
Unshrouding effects on demand for a costly add-on : evidence from bank overdrafts in Turkey
Alan, Sule
;
Cemalcilar, Mehment
;
Karlan, Dean
;
Zinman, …
-
2015
Persistent link: https://www.econbiz.de/10010496920
Saved in:
7
Firms and collective reputation : the Volkswagen emissions scandal as a case study
Bachmann, Ruediger
;
Ehrlich, Gabriel
;
Ruzic, Dimitrije
-
2017
Persistent link: https://www.econbiz.de/10011820219
Saved in:
8
Erfolgsfaktoren von In-Game
Advertising
im Rahmen der Markenführung
Müller, Kai
-
2011
Persistent link: https://www.econbiz.de/10009665171
Saved in:
9
Online-Handel und digitales Marketing : eine strategische Option für die Markenhersteller zur Verringerung der Verhandlungsmacht des Einzelhandels
Burmann, Christoph
;
Kiefel, Nicola
-
2011
Persistent link: https://www.econbiz.de/10009758284
Saved in:
10
The effects of banning
advertising
in junk food markets
Dubois, Pierre
;
Griffith, Rachel
;
O'Connell, Martin
-
2016
Persistent link: https://www.econbiz.de/10011521981
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