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~isPartOf:"Discussion paper / Centre for Economic Policy Research"
~isPartOf:"Psychology & marketing"
~subject:"Virales Marketing"
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Ambivalence, selective exposure, and negativity effect
Yang, Lifeng
;
Unnava, Hanumantha Rao
- In:
Psychology & marketing
33
(
2016
)
5
,
pp. 331-343
Persistent link: https://www.econbiz.de/10011485879
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