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~isPartOf:"Discussion paper / Centre for Economic Policy Research"
~isPartOf:"Strategic management journal"
~subject:"Brand management"
~subject:"Produktmanagement"
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Brand management
Produktmanagement
Product management
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4
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4
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Bernard, Andrew B.
2
Eckel, Carsten
2
Javorcik, Beata K. Smarzynska
2
Melitz, Marc J.
2
Amit, Raphael
1
Barroso, Alicia
1
Bart, Christopher K.
1
Benner, Mary
1
Bilbiie, Florin Ovidiu
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Cestone, Giacinta
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Danneels, Erwin
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Eggers, J. P.
1
Eliaz, Kfir
1
Fan, Ying
1
Fernhaber, Stephanie A.
1
Fjeldstad, Øystein
1
Fumagalli, Chiara
1
Ghironi, Fabio
1
Giarratana, Marco S.
1
Görg, Holger
1
Iacovone, Leonardo
1
Irlacher, Michael
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Kneller, Richard
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Mayer, Thierry
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Moeen, Mahka
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Okubo, Toshihiro
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Redding, Stephen
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Schott, Peter K.
1
Shermon, Anavir
1
Spiegler, Ran
1
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1
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1
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Discussion paper / Centre for Economic Policy Research
Strategic management journal
SpringerLink / Bücher
43
The PDMA handbook of new product development
36
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
18
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
15
International journal of technology management : IJTM
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Europäische Hochschulschriften / 5
13
International journal of product lifecycle management : IJPLM
13
Springer eBook Collection / Business and Economics
13
Harvard business review : HBR
11
Produktportfoliomanagement
10
Harvard-Business-Manager : das Wissen der Besten
9
International journal of manufacturing technology and management
9
Journal of business research : JBR
9
Praxisorientiertes Innovations- und Produktmanagement : Grundlagen und Fallstudien aus B-to-B-Märkten
9
Gabler Edition Wissenschaft
8
International journal of production economics
8
Journal of economics & management strategy : JEMS
8
Kontakt & Studium
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
The journal of product innovation management : an international publication of the Product Development & Management Association
8
Working paper / National Bureau of Economic Research, Inc.
8
Beiträge zum Produkt-Marketing
7
International journal of production research
7
European journal of marketing : EJM
6
International journal of product development : IJPD
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of business strategy
6
Journal of marketing
6
Journal of the Academy of Marketing Science
6
Lehrbuch
6
Research
6
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
6
Springer eBook Collection
6
The journal of product & brand management
6
CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
5
Faculty & research / Insead : working paper series
5
IEEE transactions on engineering management : EM
5
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ECONIS (ZBW)
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1
Zooming in or zooming out : entrants' product portfolios in the nascent drone industry
Shermon, Anavir
;
Moeen, Mahka
- In:
Strategic management journal
43
(
2022
)
11
,
pp. 2217-2252
Persistent link: https://www.econbiz.de/10013466100
Saved in:
2
Competition, product proliferation and welfare : a study of the U.S. smarthphone market
Fan, Ying
;
Yang, Chenyu
-
2016
Persistent link: https://www.econbiz.de/10011544572
Saved in:
3
Product switching and the business cycle
Bernard, Andrew B.
;
Okubo, Toshihiro
-
2016
Persistent link: https://www.econbiz.de/10011550913
Saved in:
4
Multi-product offshoring
Eckel, Carsten
;
Irlacher, Michael
-
2015
Persistent link: https://www.econbiz.de/10011289209
Saved in:
5
Product proliferation strategies and firm performance : the moderating role of product space complexity
Barroso, Alicia
;
Giarratana, Marco S.
- In:
Strategic management journal
34
(
2013
)
12
,
pp. 1435-1452
Persistent link: https://www.econbiz.de/10010208466
Saved in:
6
All experience is not created equal : learning, adapting, and focusing in product portfolio management
Eggers, J. P.
- In:
Strategic management journal
33
(
2012
)
3
,
pp. 315-335
Persistent link: https://www.econbiz.de/10009488146
Saved in:
7
The influence of prior industry affiliation on framing in nascent industries : the evolution of digital cameras
Benner, Mary
;
Tripsas, Mary
- In:
Strategic management journal
33
(
2012
)
3
,
pp. 277-302
Persistent link: https://www.econbiz.de/10009488158
Saved in:
8
How do young firms manage product portfolio complexity? The role of absorptive capacity and ambidexterity
Fernhaber, Stephanie A.
;
Patel, Pankaj
- In:
Strategic management journal
33
(
2012
)
13
,
pp. 1516-1539
Persistent link: https://www.econbiz.de/10009673940
Saved in:
9
Multi-product firms at home and away : cost- versus quality-based competence
Eckel, Carsten
;
Iacovone, Leonardo
;
Javorcik, Beata K. …
-
2011
Persistent link: https://www.econbiz.de/10008859685
Saved in:
10
Market size, competition, and the product mix of exporters
Mayer, Thierry
;
Melitz, Marc J.
;
Ottaviano, Gianmarco I. P.
-
2011
Persistent link: https://www.econbiz.de/10009011792
Saved in:
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