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~isPartOf:"Discussion paper / Centre for Economic Policy Research"
~isPartOf:"Working paper / National Bureau of Economic Research, Inc."
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Search: subject:"advertising"
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Advertising
61
Werbung
61
USA
53
United States
53
Theorie
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Theory
39
Consumer behaviour
25
Konsumentenverhalten
25
Advertising effects
24
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24
Internet marketing
20
Online-Marketing
20
Estimation
16
Schätzung
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Fernsehwerbung
15
Television advertising
15
Advertising regulation
11
Competition
11
Impact assessment
11
Werbebeschränkung
11
Wettbewerb
11
Wirkungsanalyse
11
Arzneimittel
10
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10
Welfare analysis
9
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8
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7
Automotive industry
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7
Preismanagement
7
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7
Product differentiation
7
Produktdifferenzierung
7
Rauchen
7
Smoking
7
Werbewirtschaft
7
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6
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Arbeitspapier
142
Working Paper
142
Graue Literatur
136
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136
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Anderson, Simon P.
9
Saffer, Henry
6
Berndt, Ernst R.
5
Silk, Alvin J.
5
Durante, Ruben
4
Karlan, Dean
4
Knight, Brian G.
4
Avery, Rosemary J.
3
Dave, Dhaval
3
Della Vigna, Stefano
3
Griffith, Rachel
3
Grossman, Michael
3
Kenkel, Donald Scott
3
Lillard, Dean R.
3
Mathios, Alan D.
3
Alan, Sule
2
Allcott, Hunt
2
Andreoni, James
2
Asker, John
2
Athey, Susan
2
Bachmann, Ruediger
2
Bar-Isaac, Heski
2
Beattie, Graham
2
Cantoni, Davide
2
Chaloupka, Frank J.
2
Chandrasekhar, Arun G.
2
Chevalier, Judith A.
2
Di Tella, Rafael
2
Dubois, Pierre
2
Ehrlich, Gabriel
2
Eliaz, Kfir
2
Ellison, Glenn
2
Gans, Joshua
2
Gurun, Umit G.
2
Hastings, Justine S.
2
Jin, Ginger Zhe
2
La Ferrara, Eliana
2
Mobius, Markus
2
O'Connell, Martin
2
Olken, Benjamin A.
2
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Discussion paper / Centre for Economic Policy Research
Working paper / National Bureau of Economic Research, Inc.
CESifo working papers
59
Discussion papers / CEPR
37
Faculty & research / Insead : working paper series
37
Working paper
30
Working paper series
30
ERIM report series research in management
29
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
25
NICPRE / National Institute for Commodity Promotion Research and Evaluation
21
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
21
Discussion paper
20
NBER working paper series
19
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
19
Working papers / Harvard Business School, Division of Research
18
Working papers / TSE : WP
18
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
17
Erfurter Hefte zum angewandten Marketing
16
Reutlinger Diskussionsbeiträge zu Marketing und Management
16
Discussion paper / Tinbergen Institute
15
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
15
Arbeitspapier / Institut für Marketing, Universität Mannheim
14
Research paper series / Stanford Graduate School of Business
14
Cowles Foundation discussion paper
13
Discussion paper series / IZA
13
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
12
Simon Business School working paper
11
Arbeitspapiere zur mathematischen Wirtschaftsforschung
10
CORE discussion paper : DP
10
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
10
Quaderni - working paper DSE / Alma Mater Studiorum - Università di Bologna, Department of Economics
10
Stanford University Graduate School of Business research paper
10
Working paper / Department of Commerce, College of Business, Massey University
10
Policy research working paper : WPS
9
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
9
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
9
CIE discussion papers
8
Discussion paper / Center for Economic Research, Tilburg University
8
Discussion papers / Deutsches Institut für Wirtschaftsforschung
8
Série des documents de travail / Centre de Recherche en Économie et Statistique
8
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ECONIS (ZBW)
136
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1
Will ad blocking break the internet?
Shiller, Benjamin Reed
;
Waldfogel, Joel
;
Ryan, Johnny
-
2017
Persistent link: https://www.econbiz.de/10011613200
Saved in:
2
Firms and collective reputation : a study of the Volkswagen emissions scandal
Bachmann, Ruediger
;
Ehrlich, Gabriel
;
Fan, Ying
;
Ruzic, …
-
2019
Persistent link: https://www.econbiz.de/10012099410
Saved in:
3
Persuasion by populist propaganda : evidence from the 2015 Argentine ballotage
Di Tella, Rafael
;
Galiani, Sebastián
;
Schargrodsky, Ernesto
-
2019
Persistent link: https://www.econbiz.de/10012124914
Saved in:
4
The gender gap in self-promotion
Exley, Christine L.
;
Kessler, Judd B.
-
2019
Persistent link: https://www.econbiz.de/10012128937
Saved in:
5
Satisfaction guaranteed : when moral hazard meets moral preferences
Andreoni, James
-
2017
Persistent link: https://www.econbiz.de/10011657018
Saved in:
6
Marketing agencies and collusive bidding in online ad auctions
Decarolis, Francesco
;
Goldmanis, Maris
;
Penta, Antonio
-
2017
Persistent link: https://www.econbiz.de/10011765216
Saved in:
7
High-capacity donors' preferences for charitable giving
Alston, Mackenzie
;
Eckel, Catherine C.
;
Meer, Jonathan
; …
-
2018
Persistent link: https://www.econbiz.de/10011979367
Saved in:
8
Messages on COVID-19 prevention in India increased symptoms reporting and adherence to preventive behaviors among 25 million recipients with similar effects on non-recipient member...
Banerjee, Abhijit V.
;
Alsan, Marcella
;
Breza, Emily
; …
-
2020
Persistent link: https://www.econbiz.de/10012262473
Saved in:
9
A large-scale field experiment to evaluate the effectiveness of paid search
advertising
Coviello, Lorenzo
;
Genîzî, Ûrî
;
Götte, Lorenz
-
2017
Persistent link: https://www.econbiz.de/10011741631
Saved in:
10
Direct-to-consumer
advertising
and online search
Chesnes, Matthew
;
Jin, Ginger Zhe
-
2016
Persistent link: https://www.econbiz.de/10011542112
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