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~isPartOf:"Discussion paper / Centre for Economic Policy Research"
~subject:"Advertising effects"
~type_genre:"Non-commercial literature"
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Advertising effects
Theorie
24
Theory
24
Advertising
23
Werbung
23
Consumer behaviour
9
Internet marketing
9
Konsumentenverhalten
9
Online-Marketing
9
Werbewirkung
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Fernsehwerbung
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Television advertising
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United States
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Welfare analysis
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Wettbewerb
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Impact assessment
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Product differentiation
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Wirkungsanalyse
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Estimation
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Großbritannien
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Oligopoly
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Preismanagement
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Pricing strategy
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Game theory
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Mediensektor
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Preisdifferenzierung
3
Price discrimination
3
Psychology of advertising
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Non-commercial literature
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Alan, Sule
1
Bursztyn, Leonardo
1
Cantoni, Davide
1
Cemalcilar, Mehment
1
Coviello, Lorenzo
1
Facchini, Giovanni
1
Galasso, Vincenzo
1
Gallaher, Steven
1
Genîzî, Ûrî
1
Götte, Lorenz
1
Kaniel, Ron
1
Karlan, Dean
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Margalit, Yotam
1
Nakata, Hiroyuki
1
Nannicini, Tommaso
1
Pastine, Ivan
1
Pastine, Tuvana
1
Saez, Emmanuel
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Discussion paper / Centre for Economic Policy Research
Faculty & research / Insead : working paper series
19
Working paper / National Bureau of Economic Research, Inc.
16
CESifo working papers
15
ERIM report series research in management
12
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
11
Reutlinger Diskussionsbeiträge zu Marketing und Management
11
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
10
Research paper series / Stanford Graduate School of Business
9
Discussion papers / CEPR
8
Simon Business School working paper
8
NICPRE / National Institute for Commodity Promotion Research and Evaluation
7
Stanford University Graduate School of Business research paper
7
Discussion paper / Tinbergen Institute
6
NBER working paper series
6
Working papers / Harvard Business School, Division of Research
6
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
5
Working papers / TSE : WP
5
AEM research bulletin
4
Discussion paper series / IZA
4
Working paper
4
Working paper series
4
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
3
Barcelona GSE working paper series : working paper
3
Cowles Foundation discussion paper
3
Diskussionspapiere der Europa-Universität Viadrina Frankfurt (Oder), Fakultät Wirtschaftswissenschaften
3
Dissertation Series CentER
3
ERIM Ph. D. series research in management / Erasmus Institute of Management
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Forschungspapiere
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ISM working paper
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MO
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Reihe: Management-Know-how / M : praxisnah und aktuell
3
Research paper
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Tuck School of Business working paper / Tuck School of Business at Dartmouth
3
Working paper series : WPS
3
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
3
Arbeitspapiere zur mathematischen Wirtschaftsforschung
2
BREAD working paper
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CEMMAP working papers / Centre for Microdata Methods and Practice
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CORE discussion paper : DP
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ECONIS (ZBW)
8
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1
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1
A large-scale field experiment to evaluate the effectiveness of paid search
advertising
Coviello, Lorenzo
;
Genîzî, Ûrî
;
Götte, Lorenz
-
2017
Persistent link: https://www.econbiz.de/10011741631
Saved in:
2
Unshrouding effects on demand for a costly add-on : evidence from bank overdrafts in Turkey
Alan, Sule
;
Cemalcilar, Mehment
;
Karlan, Dean
;
Zinman, …
-
2015
Persistent link: https://www.econbiz.de/10010496920
Saved in:
3
Countering public opposition to immigration : the impact of information campaigns
Facchini, Giovanni
;
Margalit, Yotam
;
Nakata, Hiroyuki
-
2016
Persistent link: https://www.econbiz.de/10011609119
Saved in:
4
Men vote in Mars, women vote in Venus : a survey experiment in the field
Galasso, Vincenzo
;
Nannicini, Tommaso
-
2013
Persistent link: https://www.econbiz.de/10009784679
Saved in:
5
Advertising
and mutual funds : from families to individual funds
Gallaher, Steven
;
Kaniel, Ron
;
Starks, Laura T.
-
2015
Persistent link: https://www.econbiz.de/10010482987
Saved in:
6
A tear in the iron curtain : the impact of western televison on consumption behavior
Bursztyn, Leonardo
;
Cantoni, Davide
-
2012
Persistent link: https://www.econbiz.de/10009621881
Saved in:
7
Details matter : the impact of presentation and information on the take-up of financial incentives for retirement saving
Saez, Emmanuel
-
2007
Persistent link: https://www.econbiz.de/10003515903
Saved in:
8
Consumption externalities, coordination and
advertising
Pastine, Ivan
-
2001
Persistent link: https://www.econbiz.de/10013423479
Saved in:
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