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~isPartOf:"Discussion paper / Centre for Economic Policy Research"
~subject:"Markenführung"
~subject:"Online-Marketing"
~type_genre:"Arbeitspapier"
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Markenführung
Online-Marketing
Internet marketing
9
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6
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2
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2
Digitale Plattform
2
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1
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Discussion paper / Centre for Economic Policy Research
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11
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Institute for Prospective Technological Studies digital economy working paper
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Simon Business School working paper
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Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
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ERIM report series research in management
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ECONIS (ZBW)
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A large-scale field experiment to evaluate the effectiveness of paid search advertising
Coviello, Lorenzo
;
Genîzî, Ûrî
;
Götte, Lorenz
-
2017
Persistent link: https://www.econbiz.de/10011741631
Saved in:
2
Firms and collective reputation : the Volkswagen emissions scandal as a case study
Bachmann, Ruediger
;
Ehrlich, Gabriel
;
Ruzic, Dimitrije
-
2017
Persistent link: https://www.econbiz.de/10011820219
Saved in:
3
Newspapers in times of low advertising revenues
Angelucci, Charles
;
Cagé, Julia
-
2016
Persistent link: https://www.econbiz.de/10011524505
Saved in:
4
Second-degree price discrimination by a two-sided monopoly platform
Jeon, Doh-Shin
;
Kim, Byung-Cheol
;
Menicucci, Domenico
-
2016
Persistent link: https://www.econbiz.de/10011551071
Saved in:
5
Incentive compatible advertising on a social network
Eliaz, Kfir
;
Spiegler, Ran
-
2016
Persistent link: https://www.econbiz.de/10011494237
Saved in:
6
Strategic search diversion, product affiliation and platform competition
Hagiu, Andrei
;
Jullien, Bruno
-
2013
Persistent link: https://www.econbiz.de/10009745617
Saved in:
7
Advertising and the distribution of content
Weeds, Helen
-
2012
Persistent link: https://www.econbiz.de/10009621940
Saved in:
8
Targeting in advertising markets : implications for offline vs. online media
Bergmann, Dirk
;
Bonatti, Alessandro
-
2010
Persistent link: https://www.econbiz.de/10008667424
Saved in:
9
Platform siphoning : ad-avoidance and media content
Anderson, Simon P.
;
Gans, Joshua
-
2010
Persistent link: https://www.econbiz.de/10003957708
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