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~isPartOf:"Discussion paper / Centre for Economic Policy Research"
~subject:"United States"
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Discussion paper / Centre for Economic Policy Research
Journal of advertising research
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International journal of internet marketing and advertising : IJIMA
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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International journal of electronic marketing and retailing : IJEMR
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MIT sloan management review
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NBER working paper series
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American economic journal : a journal of the American Economic Association
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Connected marketing : the viral, buzz and word of mouth revolution
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A large-scale field experiment to evaluate the effectiveness of paid search advertising
Coviello, Lorenzo
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Genîzî, Ûrî
;
Götte, Lorenz
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2017
Persistent link: https://www.econbiz.de/10011741631
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Firms and collective reputation : the Volkswagen emissions scandal as a case study
Bachmann, Ruediger
;
Ehrlich, Gabriel
;
Ruzic, Dimitrije
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2017
Persistent link: https://www.econbiz.de/10011820219
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