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~isPartOf:"Discussion paper / Centre for Economic Policy Research"
~subject:"Werbung"
~type_genre:"Non-commercial literature"
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Werbung
Theorie
24
Theory
24
Advertising
23
Consumer behaviour
9
Internet marketing
9
Konsumentenverhalten
9
Online-Marketing
9
Advertising effects
8
Werbewirkung
8
Competition
7
Fernsehwerbung
7
Television advertising
7
USA
7
United States
7
Welfare analysis
7
Wettbewerb
7
Wohlfahrtsanalyse
7
Impact assessment
6
Product differentiation
6
Produktdifferenzierung
6
Wirkungsanalyse
6
Advertising regulation
5
Estimation
5
Großbritannien
5
Oligopol
5
Oligopoly
5
Schätzung
5
United Kingdom
5
Werbebeschränkung
5
Automotive industry
4
Kfz-Industrie
4
Preismanagement
4
Pricing strategy
4
Game theory
3
Media industries
3
Mediensektor
3
Preisdifferenzierung
3
Price discrimination
3
Psychology of advertising
3
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Undetermined
23
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Book / Working Paper
23
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Non-commercial literature
Arbeitspapier
23
Graue Literatur
23
Working Paper
23
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English
23
Author
All
Anderson, Simon P.
5
Durante, Ruben
2
Knight, Brian G.
2
Renault, Régis
2
Armstrong, Mark
1
Aryal, Gaurab
1
Beattie, Graham
1
Bergmann, Dirk
1
Bettas, Nikolaos
1
Bonatti, Alessandro
1
Christou, Charalambos
1
Ciliberto, Federico
1
Della Vigna, Stefano
1
Emons, Winand
1
Fluet, Claude
1
Foros, Øystein
1
Frutos, Maria Angeles de
1
Gabszewicz, Jean Jaskold
1
Genesove, David
1
Geroski, Paul A.
1
Griffith, Rachel
1
Kind, Hans Jarle
1
Klein, Tobias J.
1
Krol, Michal
1
La Ferrara, Eliana
1
Leyden, Benjamin
1
Mazzucato, Mariana
1
Ornaghi, Carmine
1
Palma, André de
1
Pastine, Ivan
1
Pastine, Tuvana
1
Prat, Andrea
1
Saint-Paul, Gilles
1
Sen, Ananya
1
Simhon, Avi
1
Siotis, Georges
1
Smith, Kate
1
Symeonidis, George
1
Szeidl, Adam
1
Szucs, Ferenc
1
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Discussion paper / Centre for Economic Policy Research
Working paper / National Bureau of Economic Research, Inc.
38
CESifo working papers
29
NICPRE / National Institute for Commodity Promotion Research and Evaluation
21
Discussion papers / CEPR
14
Working papers / TSE : WP
14
Working paper series
12
Discussion paper / Tinbergen Institute
11
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
9
Working paper
9
Cowles Foundation discussion paper
8
NBER working paper series
7
Simon Business School working paper
7
CIE discussion papers
6
Discussion paper / Center for Economic Research, Tilburg University
6
Discussion paper / NHH, Department of Economics
6
Quaderni - working paper DSE / Alma Mater Studiorum - Università di Bologna, Department of Economics
6
RWI Datenbeschreibung
6
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
6
Stanford University Graduate School of Business research paper
6
Working papers / Bureau of Economics, Federal Trade Commission
6
Working papers / Harvard Business School, Division of Research
6
[RWI Projektberichte]
6
AEM research bulletin
5
Department of Economics discussion paper series / University of Oxford
5
R.B.
5
Volkswirtschaftliche Diskussionsbeiträge
5
Working paper series / Charles University, Center for Economic Research and Graduate Education ; Academy of Sciences of the Czech Republic, Economics Institute, CERGE-EI
5
Discussion papers / Centre for Industrial Economics, Institute of Economics, University of Copenhagen
4
ERIM report series research in management
4
NORD
4
Report / Marketing Science Institute
4
Research and the development of pedagogical materials : working papers
4
Rotman School of Management working paper / University of Toronto Rotman School of Management
4
Working papers / Federal Reserve Bank of Philadelphia, Research Department
4
Working papers / W / Helsinki School of Economics and Business Administration
4
Working papers in economics
4
Arbeitspapier / Institut für Marketing und Unternehmungsführung, Universität Bern
3
Arbeitspapier / Institut für Marketing, Universität Mannheim
3
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
3
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ECONIS (ZBW)
23
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1
Targeting in
advertising
markets : implications for offline vs. online media
Bergmann, Dirk
;
Bonatti, Alessandro
-
2010
Persistent link: https://www.econbiz.de/10008667424
Saved in:
2
Competition for advertisers and for viewers in media markets
Anderson, Simon P.
;
Foros, Øystein
;
Kind, Hans Jarle
-
2015
Persistent link: https://www.econbiz.de/10011289184
Saved in:
3
Public communication and collusion in the airline industry
Aryal, Gaurab
;
Ciliberto, Federico
;
Leyden, Benjamin
-
2018
Persistent link: https://www.econbiz.de/10011885331
Saved in:
4
Advertising
as a reminder : evidence from the Dutch State Lottery
Klein, Tobias J.
-
2018
Persistent link: https://www.econbiz.de/10011917725
Saved in:
5
Media capture through favor exchange
Szeidl, Adam
;
Szucs, Ferenc
-
2017
Persistent link: https://www.econbiz.de/10011639836
Saved in:
6
Advertising
spending and media bias : evidence from news coverage of car safety recalls
Beattie, Graham
;
Durante, Ruben
;
Knight, Brian G.
;
Sen, …
-
2017
Persistent link: https://www.econbiz.de/10011752204
Saved in:
7
Ordered consumer search
Armstrong, Mark
-
2016
Persistent link: https://www.econbiz.de/10011571380
Saved in:
8
Store brands and the role of
advertising
Griffith, Rachel
;
Krol, Michal
;
Smith, Kate
-
2015
Persistent link: https://www.econbiz.de/10011399107
Saved in:
9
Non-comparative versus comparative
advertising
as a quality signal
Emons, Winand
;
Fluet, Claude
-
2009
Persistent link: https://www.econbiz.de/10003807989
Saved in:
10
Market-based lobbying : evidence from
advertising
spending in Italy
Della Vigna, Stefano
;
Durante, Ruben
;
Knight, Brian G.
; …
-
2014
Persistent link: https://www.econbiz.de/10010341239
Saved in:
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