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~isPartOf:"Discussion paper / NHH, Department of Economics"
~isPartOf:"Journal of business economics and management"
~isPartOf:"Springer eBook Collection / Business and Economics"
~language:"eng"
~person:"Collins, Roger"
~subject:"Consumer behaviour"
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Consumer behaviour
Brand image
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Brand management
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Customer satisfaction
1
Destination management
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Destinationsmanagement
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Event marketing
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Event-Marketing
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brand image transfer
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destination brand image
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intentions to visit
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long-term tourism effect
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perceived satisfaction with the event
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Collins, Roger
Song, Wei
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Nadiri, Halil
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Redondo, Ignacio
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Journal of business economics and management
Springer eBook Collection / Business and Economics
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Post-event visits as the sources of marketing strategy sustainability : a conceptual model approach
Li, Hui
;
Song, Wei
;
Collins, Roger
- In:
Journal of business economics and management
15
(
2014
)
1
,
pp. 74-95
Persistent link: https://www.econbiz.de/10010256691
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