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~isPartOf:"Discussion paper / Tinbergen Institute"
~isPartOf:"Journal of medical marketing : device, diagnostic and pharmaceutical marketing"
~subject:"B-to-B-Marketing"
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Discussion paper / Tinbergen Institute
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
Entrepreneurial challenges in the 21st century : creating stakeholder value co-creation
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Industrial marketing management : the international journal for industrial and high-tech firms
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Professional emotions and persuasion : tapping non-rational drivers in health-care market research
Kelly, Donna
;
Rupert, Edwin
- In:
Journal of medical marketing : device, diagnostic and …
9
(
2009
)
1
,
pp. 3-9
Persistent link: https://www.econbiz.de/10003843598
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