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~isPartOf:"Discussion paper / Wissenschaftszentrum Berlin für Sozialforschung, Projektgruppe Zivilengagement"
~isPartOf:"International journal of nonprofit and voluntary sector marketing"
~subject:"Marketingmanagement"
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Discussion paper / Wissenschaftszentrum Berlin für Sozialforschung, Projektgruppe Zivilengagement
International journal of nonprofit and voluntary sector marketing
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Individual characteristics and the arousal of mixed emotions: consequences for the effectiveness of charity fundraising advertisements
Bennett, Roger
- In:
International journal of nonprofit and voluntary sector …
20
(
2015
)
2
,
pp. 188-209
Persistent link: https://www.econbiz.de/10011493112
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The Good Samaritan and the Marketer : public perceptions of humanitarian and international development NGOs
Seu, Irene Bruna
;
Flanagan, Frances
;
Orgad, Shani
- In:
International journal of nonprofit and voluntary sector …
20
(
2015
)
3
,
pp. 211-225
Persistent link: https://www.econbiz.de/10011493295
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