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~isPartOf:"Discussion paper series / IZA"
~isPartOf:"Journal of marketing communications"
~isPartOf:"World economic and financial surveys"
~person:"Myers, Jun Rong"
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Persuasive social approval cues in print advertising : exploring visual and textual strategies and consumer self-monitoring
Myers, Jun Rong
;
Sar, Sela
- In:
Journal of marketing communications
19
(
2013
)
3
,
pp. 168-181
Persistent link: https://www.econbiz.de/10009774224
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