VANTOMME, D.; GEUENS, M.; DEWITTE, S. - Faculteit Economie en Bedrijfskunde, Universiteit Gent - 2005
The purpose of the current study was to gain more insight in the evaluation of advertisements containing different gender role portrayals (stereotypical/astereotypical) by examining explicit and implicit processes of ad evaluation. The results of two experiments showed an explicit preference for...