Bertrand, Marianne; Karlan, Dean; Mullainathan, Sendhil; … - 2009
://www.econ.yale.edu/~egcenter/
CENTER DISCUSSION PAPER NO. 968
What’s Advertising Content Worth? Evidence from a
Consumer Credit Marketing Field Experiment …: “What’s Psychology Worth? A Field Experiment in the Consumer Credit Market”. Primary
affiliations: University of Chicago … for
generously providing us with the data from its experiment.
What’s Advertising Content Worth?
Evidence from a Consumer …