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~isPartOf:"Discussion papers / CEPR"
~isPartOf:"Journal of business research : JBR"
~subject:"Consumer behaviour"
~subject:"Online-Marketing"
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Search: subject_exact:"Non-profit marketing"
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Consumer behaviour
Online-Marketing
Nonprofit marketing
8
Nonprofit-Marketing
8
Charity
4
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4
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4
Wohltätigkeit
4
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3
Altruismus
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Brand love
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Babin, Barry J.
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Ivens, Bjoern S.
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Krey, Nina
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Liu, Richie L.
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Mulder, Mark
1
Perroni, Carlo
1
Rauschnabel, Philipp A.
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Scott, Kristin
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Discussion papers / CEPR
Journal of business research : JBR
International review on public and non-profit marketing
14
Journal of nonprofit & public sector marketing
9
International journal of nonprofit and voluntary sector marketing
6
Discussion paper
4
Journal of marketing for higher education
4
International journal of nonprofit & voluntary sector marketing
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of philanthropy and marketing
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Kompendium Kulturmarketing : Handbuch für Studium und Praxis
3
International journal of internet marketing and advertising : IJIMA
2
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
2
Journal of marketing
2
Journal of marketing communications
2
Managing technology to meet your mission : a strategic guide for nonprofit leaders
2
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
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Nonprofit management & leadership
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Psychology & marketing
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Baltic journal of management : BJM
1
CESifo working papers
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Contemporary research in e-branding
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Cowles Foundation discussion paper
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Cultural studies and anti-consumerism : a critical encounter
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Economic research
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European journal of marketing
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European journal of marketing : EJM
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Gabler Edition Wissenschaft / NPO-Management
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Green advertising and the reluctant consumer
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Handbook of research on effective marketing in contemporary globalism
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Handbuch Spendenwesen : bessere Organisation, Transparenz, Kontrolle, Wirtschaftlichkeit und Wirksamkeit von Spendenwerken
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International journal of Islamic and Middle Eastern finance and management
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International journal of advertising : the review of marketing communications
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International journal of technology, policy and management : IJTPM
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Journal of Islamic marketing
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of electronic commerce research : JECR
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Journal of euromarketing
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of marketing research
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Does online salience predict charitable giving? : evidence from sms text donations
Scharf, Kimberly A.
;
Perroni, Carlo
;
Talavera, Sasha
; …
-
2022
Persistent link: https://www.econbiz.de/10012815474
Saved in:
2
Diving in together or toes in the water : the interplay of community and nonprofit engagement in poverty alleviation
Weaver, Todd
;
Mulder, Mark
;
Koppenhafer, Leslie
;
Scott, …
- In:
Journal of business research : JBR
100
(
2019
),
pp. 431-440
Persistent link: https://www.econbiz.de/10012023983
Saved in:
3
Brand management in higher education : the University Brand Personality Scale
Rauschnabel, Philipp A.
;
Krey, Nina
;
Babin, Barry J.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3077-3086
Persistent link: https://www.econbiz.de/10011507923
Saved in:
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