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~isPartOf:"Discussion papers / CEPR"
~isPartOf:"Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim"
~subject:"Consumer behaviour"
~type_genre:"Graue Literatur"
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Market segmentation, information sale, and information foreclosure
Tarantino, Emanuele
;
Terstiege, Stefan
;
Vigier, Adrien
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2023
Persistent link: https://www.econbiz.de/10014442483
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Konsumententypologisierung im elektronischen Handel : eine interkulturelle Untersuchung
Bauer, Hans H.
;
Neumann, Marcus M.
;
Hoffmann, Yasmin
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2003
Persistent link: https://www.econbiz.de/10001825917
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3
Nutzen und Probleme des Lifestyle-Konzepts für das Business-to-Consumer-Marketing
Bauer, Hans H.
;
Sauer, Nicola E.
;
Müller, Verena
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2003
Persistent link: https://www.econbiz.de/10001790188
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