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~isPartOf:"Discussion papers / CEPR"
~isPartOf:"The leadership quarterly : LQ ; an international journal of political, social and behavioral science"
~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~person:"Buksa, Ivan"
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Discussion papers / CEPR
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
Young consumers : insight and ideas for responsible marketers
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Generation Y's athlete role model perceptions on PWOM behaviour
Buksa, Ivan
;
Mitsis, Ann
- In:
Young consumers : insight and ideas for responsible …
12
(
2011
)
4
,
pp. 337-347
Persistent link: https://www.econbiz.de/10009425038
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