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~isPartOf:"Discussion papers / Stanford Institute for Economic Policy Research"
~isPartOf:"Journal of retailing and consumer services"
~person:"Li, Zonghuo"
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Beziehungsmarketing
2
Einzelhandel
2
Kundenbindungsprogramm
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Loyalty program
2
Omnichannel retailing
2
Online retailing
2
Online-Handel
2
Preismanagement
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Pricing
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Pricing strategy
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Relationship marketing
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Retail trade
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Channel integration
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Consumer behaviour
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Coupon promotion
1
Distribution channel
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Distribution model
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Einzelhandelspreis
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Konsumentenverhalten
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Multichannel strategy
1
Multikanalvertrieb
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Online coupon
1
Rabatt
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Rebate
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Retail price
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Sales promotion
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Verkaufsförderung
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Li, Zonghuo
Jin, Hyun Seung
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Wang, Di
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Discussion papers / Stanford Institute for Economic Policy Research
Journal of retailing and consumer services
International journal of production economics
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Price, online coupon, and store service effort decisions under different omnichannel retailing models
Li, Zonghuo
;
Wang, Di
;
Yang, Wensheng
;
Jin, Hyun Seung
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013209510
Saved in:
2
Omnichannel retailing operations with coupon promotions
Li, Zonghuo
;
Yang, Wensheng
;
Jin, Hyun Seung
;
Wang, Di
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012431670
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