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~isPartOf:"Diskussionsbeiträge der Mercator School of Management der Universität Duisburg-Essen, Campus Duisburg"
~isPartOf:"Journal of business-to-business marketing"
~isPartOf:"Journal of marketing"
~subject:"Beziehungsmarketing"
~subject:"Leistungsbündel"
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Beziehungsmarketing
Leistungsbündel
B-to-B-Marketing
159
Business-to-business marketing
159
Lieferantenmanagement
87
Supplier relationship management
87
industrial marketing
56
business marketing
54
Relationship marketing
45
Marketing
26
Marketing management
26
Marketingmanagement
26
Salespeople
25
Verkaufspersonal
25
Selling
17
Verkauf
17
business-to-business marketing
16
USA
15
United States
15
Customer value
13
Innovation
13
Kundenwert
13
Confidence
12
Vertrauen
12
Bibliometrics
11
Bibliometrie
11
Business network
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Unternehmensnetzwerk
11
Consumer behaviour
9
Customer satisfaction
9
E-commerce
9
Electronic Commerce
9
Innovation management
9
Innovationsmanagement
9
Konsumentenverhalten
9
Kundenzufriedenheit
9
Marketing theory
9
Marketingtheorie
9
Industrie
8
Lieferkette
8
Manufacturing industries
8
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1
Graue Literatur
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1
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49
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Grewal, Rajdeep
3
Bornemann, Torsten
2
Good, Megan C.
2
Homburg, Christian
2
Krishnan, Vijaykumar
2
Lilien, Gary L.
2
Rodriguez, Michael
2
Schwepker, Charles H. <Jr.>
2
Akrout, Houcine
1
Alam, Ian
1
Alavi, Sascha
1
Alnakhli, Hayam
1
Anderson, James C.
1
Besson, Ekaterina
1
Boyer, Stefanie
1
Brann, Jeremy M.
1
Brexendorf, Tim Oliver
1
Brink, Kyle E.
1
Brockman, Beverly K.
1
Brozovic, Danilo
1
Buvik, Arnt
1
Chakravarty, Anindita
1
Ching, Lim Ai
1
Cohen, Scott
1
Colm, Laura
1
Dant, Rajiv P.
1
Davies, Mark A. P.
1
De Villiers, Jacobus Christiaan
1
Eisend, Martin
1
Ennew, Christine T.
1
Eßig, Michael
1
Fang, Shyh-Rong
1
Ferro, Carlos
1
Fleming, David
1
Frieß, Maximilian
1
Gebauer, Heiko
1
Gesell, Claudia
1
Ghosh, Mrinal K.
1
Giusti, Giovanni
1
Glas, Andreas
1
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Diskussionsbeiträge der Mercator School of Management der Universität Duisburg-Essen, Campus Duisburg
Journal of business-to-business marketing
Journal of marketing
Industrial marketing management : the international journal for industrial and high-tech firms
170
The journal of business & industrial marketing
89
Journal of business research : JBR
35
SpringerLink / Bücher
16
Journal of the Academy of Marketing Science
11
The journal of personal selling & sales management : JPSSM
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of customer behaviour
6
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
6
Management decision : MD
6
The journal of services marketing
6
European journal of marketing : EJM
5
Gabler Edition Wissenschaft
5
Marketing von Solutions : innovative Ansätze und Best Practices
5
Springer eBook Collection
5
Springer eBook Collection / Business and Economics
5
Cogent business & management
4
European journal of marketing
4
Europäische Hochschulschriften / 5
4
International journal of procurement management
4
International journal of services and operations management
4
Journal of personal selling & sales management
4
Journal of retailing and consumer services
4
Marketing intelligence & planning
4
Electronic markets : the international journal on networked business
3
Gabler Edition Wissenschaft / Business-to-Business-Marketing
3
Gabler Research
3
Gabler-Edition Wissenschaft / Business-to-Business-Marketing
3
Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International business and economics research journal
3
International journal of business environment : IJBE
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of purchasing and supply management
3
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of service management
3
Journal of service research
3
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ECONIS (ZBW)
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1
Value-based selling capability : antecedents and implications for B2B sales performance
Liu, Yanzhe
;
Zhao, Xiaoyu
;
Wang, Tao
- In:
Journal of business-to-business marketing
30
(
2023
)
4
,
pp. 395-418
Persistent link: https://www.econbiz.de/10014447809
Saved in:
2
Relationship quality between small and medium-sized enterprise partners during threatening times : the role of contact frequency and social exchanges
Trapp, N. Leila
;
Jørgensen, Poul Erik Flyvholm
; …
- In:
Journal of business-to-business marketing
30
(
2023
)
2
,
pp. 187-200
Persistent link: https://www.econbiz.de/10014290391
Saved in:
3
Improving business-to-business relationship quality through salespeople's grit and political skill
Schwepker, Charles H. <Jr.>
;
Good, Megan C.
- In:
Journal of business-to-business marketing
29
(
2022
)
3/4
,
pp. 293-309
Persistent link: https://www.econbiz.de/10013417384
Saved in:
4
Stop making excuses : reducing unethical behavior and improving performance and relationship quality
Good, Megan C.
;
Schwepker, Charles H. <Jr.>
- In:
Journal of business-to-business marketing
29
(
2022
)
2
,
pp. 177-196
Persistent link: https://www.econbiz.de/10013359018
Saved in:
5
Integrating social media and traditional modes of customer interaction for new B2B service development
Alam, Ian
- In:
Journal of business-to-business marketing
28
(
2021
)
4
,
pp. 321-345
Persistent link: https://www.econbiz.de/10012802195
Saved in:
6
The role of salespeople in value co-creation and its impact on sales performance
Alnakhli, Hayam
;
Inyang, Aniefre Eddie
;
Itani, Omar S.
- In:
Journal of business-to-business marketing
28
(
2021
)
4
,
pp. 347-367
Persistent link: https://www.econbiz.de/10012802196
Saved in:
7
Understanding the impact of relationship disruptions
Schmitz, Christian
;
Frieß, Maximilian
;
Alavi, Sascha
; …
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 66-87
Persistent link: https://www.econbiz.de/10012176435
Saved in:
8
Dynamic governance matching in solution development
Colm, Laura
;
Ordanini, Andrea
;
Bornemann, Torsten
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 105-124
Persistent link: https://www.econbiz.de/10012176453
Saved in:
9
Comparing digital strategies and social media usage in B2B and B2C industries in Spain
López-López, David
;
Giusti, Giovanni
- In:
Journal of business-to-business marketing
27
(
2020
)
2
,
pp. 175-186
Persistent link: https://www.econbiz.de/10012259328
Saved in:
10
How technology-based startups can use customer value propositions to gain pilot customers
Kirchberger, Markus
;
Wouters, Marc
;
Anderson, James C.
- In:
Journal of business-to-business marketing
27
(
2020
)
4
,
pp. 353-374
Persistent link: https://www.econbiz.de/10012392044
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